Head of Affiliate and Partnerships

Rockstar

1d

About The Position

A direct-to-consumer supplement brand is seeking a Head of Affiliate and Partnerships to build and scale its creator and affiliate program across the US, Canada, UK, and EU. The role has ownership of program strategy, partner recruitment and relationships, campaign coordination, analytics, and international expansion, with the goal of making affiliate a meaningful revenue channel. The position reports directly to the founder and is an opportunity to take ownership of a high-impact channel in a lean, founder-led team.

The brand was founded in 2014 and focuses on radical transparency, minimal ingredients, and no artificial additives. It has more than 1 million customers, over 50,000 five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart.

Success measures include selecting a platform and structuring the program within 30 days; recruiting 50 or more active partners producing content within 90 days; implementing a clear channel ROAS and attribution model within six months; and making affiliate a top-three DTC revenue driver within one year.

Requirements

• At least 4 years running affiliate or creator partnership programs for a DTC or e-commerce brand.
• Deep familiarity with affiliate platforms such as Impact, ShareASale, Rakuten, or similar networks.
• Proven track record of growing an affiliate or creator program to meaningful revenue scale, defined as $1 million or more attributed.
• Strong negotiation skills and comfort structuring deals ranging from flat fees to revenue share.
• Data-driven approach and fluency in attribution, incrementality, and ROI measurement.
• Experience in at least two of these markets: US, Canada, UK, and EU.

Nice To Haves

• Background in health, fitness, wellness, or supplement brands.
• Existing creator relationships in the fitness or nutrition space.
• Experience with Shopify Plus and Amazon affiliate or influencer programs.
• Comfort working directly with a founder in a fast-moving, low-bureaucracy environment.
• Familiarity with FTC and ASA disclosure requirements across markets.
• Experience managing brand ambassador programs alongside traditional affiliate programs.

Responsibilities

• Build and scale the affiliate program, including platform selection, program structure, commission tiers, and performance targets across the US, Canada, UK, and EU.
• Identify, pitch, and onboard fitness, wellness, and lifestyle creators, ranging from nano-influencers to major partners, across Instagram, TikTok, YouTube, and podcasts.
• Serve as the primary contact for affiliate and creator partners, driving activation, content output, and long-term retention through proactive relationship building.
• Brief partners on product launches, seasonal campaigns, and brand messaging, and ensure content aligns with the brand voice and clean-label positioning.
• Track clicks, conversions, customer acquisition cost, and attributed revenue by partner and channel; present monthly ROI reporting and optimization recommendations.
• Develop region-specific strategies for Canada, the UK, and the EU, including local platform differences, creator markets, and compliance considerations such as FTC and ASA requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed