Head of ABM

Pattern • Lehi, UT

1d • Hybrid

About The Position

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®. We need a Head of ABM to lead account-based marketing across Pattern's full product and category portfolio. This person will build and own the ABM strategy, partner deeply with our PMM, Demand Gen and Sales teams to convert our highest-value accounts, and develop the reporting infrastructure that tracks what's actually working. This is a full-time role and will work a hybrid schedule based in Lehi, UT.

Requirements

• 7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
• Proven track record running ABM programs at a company with a complex, multi-product portfolio
• Strong command of Salesforce and Marketo; hands-on experience with ABM platforms
• Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment
• Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
• Strong project management skills and the ability to run multiple campaign cycles simultaneously

Nice To Haves

• Experience in ecommerce, retail tech, or marketplace software is a plus

Responsibilities

• Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories
• Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals
• Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities
• Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team
• Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline
• Identify signals of account engagement and flag high-intent accounts to sales for timely follow-up
• Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed