Head Coach
About The Position
The Head Coach serves as the fitness leader and culture champion within an assigned Orangetheory Fitness studio. The role leads the coaching team and supports studio performance through recruitment, onboarding, scheduling, development, performance management, succession planning, and retention. The Head Coach partners with Studio Managers and regional leadership to align fitness operations with sales, retention, and business objectives, and uses observation, feedback, coaching, and data-driven decision-making to improve coach effectiveness, member experience, studio utilization, and revenue growth. The position is the studio’s primary fitness subject matter expert, leads by example, develops future coaching talent, and ensures consistent delivery of the Orangetheory Fitness experience and brand standards. The role leads at least 15 Orangetheory Fitness classes per week and directly supervises and develops Coaches. It supports member engagement, retention, studio operations, safety, company initiatives, and a welcoming, inclusive, high-performing team culture. The position is full-time, based primarily in a fitness studio, with weekday business hours and longer hours, evenings, and weekend work as necessary. No travel is anticipated unless needed for training or other company needs.
Requirements
- High school diploma or equivalent.
- At least 1 year of group fitness coaching and/or personal training experience, or an equivalent combination of experience and certification.
- Current Orangetheory Fitness-approved fitness certification, such as NASM, ACE, ACSM, NSCA, or equivalent.
- Current CPR/AED certification.
- Strong verbal, written, and interpersonal communication skills.
- Ability to motivate, develop, and hold team members accountable and to build effective relationships with team members, members, and partners.
- Ability to adapt, solve problems, collaborate, manage competing priorities, and remain professional in a fast-paced environment.
- Commitment to exceptional customer service, integrity, confidentiality, and professional conduct.
- Ability to work longer hours, evenings, and weekends as necessary.
- Ability to perform the physical demands of the position, including frequent standing and walking and occasional lifting, carrying, pushing, or pulling items up to approximately 25–30 pounds, bending, reaching, and light cleaning.
Nice To Haves
- Bachelor’s degree in Business, Exercise Science, Kinesiology, Sports Management, or a related field.
- 1–2 years of leadership or supervisory experience, preferably in fitness, hospitality, retail, or a multi-unit environment.
Responsibilities
- Lead a minimum of 15 Orangetheory Fitness classes per week while delivering an exceptional member experience and modeling coaching standards.
- Provide day-to-day leadership, guidance, and support to Coaches; set expectations and promote accountability, engagement, collaboration, and professional development.
- Conduct class observations and coaching conversations, providing feedback and supporting coach development.
- Assist with coach recruitment, hiring, onboarding, training, scheduling, development, performance management, and retention.
- Partner with Studio Managers and regional leadership on studio goals, member retention, operational success, and company initiatives.
- Model exceptional customer service and uphold Orangetheory Fitness standards, policies, procedures, and AFG HoldCo leadership principles.
- Monitor fitness-related performance metrics and work with Studio Managers to identify opportunities to improve coach performance, member participation, class utilization, and studio results.
- Support membership growth and retention through relationship building, referrals, community outreach, events, promotions, and member recognition.
- Lead and develop coaches to deliver excellent customer service and a consistent Orangetheory workout experience.
- Monitor member feedback, address concerns and escalated issues promptly and professionally, and collaborate with studio leadership on resolutions.
- Support day-to-day studio operations and implementation of fitness initiatives, operational processes, technology updates, and company programs.
- Maintain a safe, clean, organized, and ready fitness environment; monitor equipment and studio presentation and report facility, equipment, or operational issues.
- Use reporting tools, meetings, and communication platforms to stay informed, communicate priorities, and support operational consistency.
- Promote efficient scheduling and use of coaching resources, and contribute ideas and best practices that improve member experience and studio performance.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
