Head Coach

AFG HoldCo LLC•Austin, TX

4d•$35 - $65•Onsite

About The Position

The Head Coach is the fitness leader and culture champion for an assigned Orangetheory Fitness studio. The role leads coaching excellence, member engagement, and business performance while overseeing the coach lifecycle, including recruitment, hiring, onboarding, scheduling, development, performance management, succession planning, and retention. The Head Coach builds a high-performance culture grounded in accountability, inclusivity, collaboration, and continuous improvement, and partners with Studio Managers and regional leadership to align fitness operations with sales, retention, and business goals. The Head Coach leads by example, delivering at least 15 Orangetheory Fitness classes each week and ensuring coaches consistently execute the workout as designed and meet brand standards. Through class observations, feedback, and ongoing development, the role supports coach effectiveness and exceptional member experiences. The Head Coach monitors fitness-related performance metrics, identifies opportunities to improve team and studio performance, supports company initiatives, and helps maintain a safe, clean, and organized studio. This position directly supervises and develops Coaches and reports to the Regional Head Coach or Regional Fitness & Retention Manager. The position is full-time. Business hours are Monday through Friday, with longer hours, evenings, and weekend work as necessary. The work is primarily in a fitness studio, with frequent interaction with members, guests, and team members, extended standing and walking, and potentially moderate to loud noise from music and classes. Administrative work involves a computer, phones, and standard office equipment. Occasional offsite events or community activities may be required. No travel is anticipated unless needed for training or other company needs.

Requirements

High school diploma or equivalent.
At least 1 year of group fitness coaching and/or personal training experience, or an equivalent combination of experience and certification.
Current Orangetheory Fitness-approved fitness certification, such as NASM, ACE, ACSM, NSCA, or equivalent.
Current CPR/AED certification.
Ability to lead, motivate, develop, and hold team members accountable.
Strong verbal, written, and interpersonal communication skills.
Commitment to exceptional customer service and positive member experiences.
Ability to build and maintain effective relationships with team members, members, and cross-functional partners.
Self-awareness, empathy, professionalism, and sound judgment.
Ability to adapt to change, manage competing priorities, and work effectively in a fast-paced environment.
Problem-solving ability, integrity, accountability, confidentiality, ethical behavior, collaboration, results orientation, resilience, and composure.
Ability to meet the role's physical demands, including frequent standing and walking, communicating in a potentially loud environment, and occasional lifting, carrying, pushing, or pulling items up to approximately 25–30 pounds, bending, reaching, and light cleaning.

Nice To Haves

Bachelor’s degree in Business, Exercise Science, Kinesiology, Sports Management, or a related field.
1–2 years of leadership or supervisory experience, ideally in fitness, hospitality, retail, or a multi-unit environment.

Responsibilities

Lead a minimum of 15 Orangetheory Fitness classes per week while delivering an exceptional member experience and modeling Orangetheory coaching standards.
Provide day-to-day leadership, guidance, and support to the coaching team, ensuring consistent fitness standards, member experience, and execution of company initiatives.
Conduct class observations and coaching conversations to provide feedback, support development, and reinforce accountability.
Assist with coach recruitment, onboarding, training, scheduling, development, performance management, succession planning, and retention.
Foster a positive, inclusive, collaborative, and high-performing team culture that supports engagement, recognition, and professional growth.
Establish clear expectations and support coach performance through ongoing communication, coaching, and development.
Partner with Studio Managers and regional leadership to support studio goals, member retention, and operational success.
Model exceptional customer service and champion a member-first mindset and consistent Orangetheory Fitness experience.
Support implementation of new programs, initiatives, operational changes, technology updates, and company programs.
Monitor fitness-related performance metrics and partner with Studio Managers to identify opportunities to improve coaching, member participation, class utilization, and studio performance.
Support membership growth and retention through relationship building, referrals, community outreach, events, and promotions.
Encourage accountability for individual and team performance in member engagement, retention, and studio goals.
Promote efficient scheduling and utilization of coaching resources to meet member demand and operational needs.
Monitor member feedback, address concerns and escalated issues promptly and professionally, and collaborate with studio leadership on resolutions.
Support member events, challenges, promotions, recognition, and engagement initiatives that strengthen member relationships and studio culture.
Support daily studio operations and adherence to Orangetheory Fitness standards, company policies, safety standards, and operational procedures.
Maintain a safe, clean, and organized fitness environment by monitoring studio presentation, equipment condition, and workout space readiness.
Identify and report facility, equipment, and operational issues for timely resolution.
Use reporting tools, meetings, and communication platforms to stay informed, communicate priorities, and support operational consistency.
Demonstrate Austin Fitness Group leadership principles and its core values.