Hawaii-Specialist 2-Tourism Platform Development
About The Position
Under the general direction of the Tourism Platform Department Manager, this position supports the development and execution of JTB Hawaii’s Tourism Platform initiative. The role contributes to a sustainable tourism business model centered on transportation services through market research, proof-of-concept execution, service design support, coordination with internal and external stakeholders, and assistance with digital platform development. The position supports market analysis; transportation service testing and improvement; development of transportation services, integrated mobility options, and multi-use passes; digital commerce and customer journey development; partner coordination; ancillary product development; and data-informed business planning. It also supports company-wide events, cross-functional initiatives, and management or department needs during peak periods. The employee is expected to keep developing knowledge of digital technologies, mobility services, and travel industry trends and apply relevant insights to business outcomes.
Requirements
- College degree or equivalent experience.
- 3–5 years of relevant experience in business development, project coordination, digital, or marketing-related roles.
- Strong verbal and written communication skills in English and Japanese.
- Ability to collaborate effectively with internal teams, business partners, and external stakeholders.
- Strong interpersonal skills and basic negotiation ability.
- Understanding of travel market dynamics, including Japanese and international customer segments.
- Knowledge of Hawaii’s tourism industry, infrastructure, and mobility environment.
- Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment.
- Valid Hawaii driver’s license preferred.
- Must frequently communicate with customers, coworkers, and vendors by phone, computer, or in person in Japanese and English.
- Must constantly operate a computer and office productivity equipment, including copier, printer, multi-line telephone system, cellular phone, facsimile machine, standard office equipment, email, and vehicle.
- Must remain in a stationary position 80% of the time and observe documents on computer screens.
- Must be able to operate heavy camera equipment during photo shoots.
- Must occasionally lift and/or relocate equipment weighing up to 50 pounds, with assistance from coworkers and handcarts.
Nice To Haves
- Familiarity with JTB products, services, and internal systems.
- Working knowledge of digital tools and platforms, such as CMS, data tools, and creative tools including Adobe Illustrator.
- Valid Hawaii driver’s license.
Responsibilities
- Conduct market research on travel demand, customer behavior, and the competitive landscape, particularly in the U.S. West Coast market; collect and analyze internal and external data, develop hypotheses, and prepare analytical reports.
- Support planning and execution of service testing and continuous improvement initiatives, including testing transportation services, mobility integration, and pass-based products.
- Collect, manage, and analyze operational data such as usage logs, customer feedback, and GPS/MAP data; identify operational challenges and recommend service improvements.
- Support planning and improvement of airport transfer, city transportation, and island shuttle services; assist with integrated transportation and shared mobility solutions and multi-use passes.
- Assist with digital commerce development, including booking, payment, and product management systems; support customer journey, landing page, and user interface design; coordinate with vendors and internal stakeholders.
- Support collaboration with transportation providers and other external partners, identify and develop business partnerships, and coordinate stakeholders to maintain project alignment.
- Support development of optional tours, restaurant and retail offerings, localize products and services for English-speaking markets, and contribute to cross-selling and upselling strategies.
- Support the collection, analysis, and use of marketing and operational data; assist with pricing strategies, revenue models, business planning, and commercialization proposals based on proof-of-concept outcomes.
- Coordinate digital content, promotional materials, and operational requirements for company-wide events and initiatives as needed.
- Contribute to cross-functional projects and initiatives across departments, supporting alignment and execution.
- Develop professional knowledge of digital technologies, mobility services, and travel industry trends and apply insights to improve business outcomes.
- Support management and other departments during peak periods or as business needs require.
- Travel occasionally to locations outside the office, including neighbor islands, the continental U.S., and/or abroad.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
