GTM

Reflow

About The Position

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between.

Requirements

  • Proven operator in GTM, sales, or growth at an early-stage company
  • Experience in B2B or enterprise software, especially in one of these areas: data, analytics, productivity, BI, workforce and similar
  • Strategic and analytical → You can break down funnel performance and spot leverage points fast.
  • Equally comfortable in the weeds (closing deals, running onboarding) and at 30,000 feet (GTM strategy, metrics, ops).
  • Sharp communicator who can translate complex product value into clear, human messaging.
  • Entrepreneurial by default → Former founder, first business hire, or someone who thrives in chaos and turns it into process.

Nice To Haves

  • Bonus if you’ve sold or marketed productivity, analytics, or performance intelligence software.

Responsibilities

  • Define and execute the go-to-market strategy across segments, channels, and pricing.
  • Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.
  • Drive expansion, retention, and revenue growth through structured customer journeys and success programs.
  • Partner with founders on positioning, messaging, and category creation — shaping how Reflow shows up in the market.
  • Run experiments across outbound, inbound, and partner-led motions; find what scales.
  • Develop and own the GTM playbook, from ICPs to touchpoints, success metrics, and process design.
  • Collaborate with product and engineering to translate market feedback into roadmap priorities.
  • Hire and lead future GTM roles (CS, sales, marketing) as the org scales.

Benefits

  • Competitive pay based on the market and where you’re located.
  • The salary ranges in our job postings are intentionally wide because they need to cover both U.S. and international candidates.
  • Our final offer will depend on things like your experience, skill set, and location.
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