GTM Strategy Associate, AI Product

Mangomint•United States,

4h•$85,000 - $95,000•Remote

About The Position

We are launching a new AI product designed to reduce front-desk work and help beauty and wellness businesses serve their clients more effectively. As the first GTM Strategy hire for this product, you will help define how we bring it to market, learn from customers, and build a repeatable path to adoption. You will shape the product's early go-to-market strategy—from customer discovery and positioning through onboarding, activation, adoption, and ongoing learning. Working directly with customers, you'll identify what drives value, where they get stuck, and how we can improve both the product and the customer experience. This is a hands-on operating role at the intersection of strategy, product, growth, customer experience, and engineering. You will report directly to the Head of New Product and have influence over both the customer experience and what we build next.

Requirements

Strong structured problem-solving skills and the ability to turn an ambiguous problem into a practical course of action
High agency and a record of taking responsibility beyond your formal role
Excellent customer presence: you build trust, ask good questions, explain complex ideas simply, and move conversations toward an outcome
Sound product judgment: you notice where users become confused, blocked, engaged, or successful
Comfort using data to identify patterns, evaluate experiments, and make decisions
Strong written communication and the ability to turn messy customer feedback into clear internal recommendations
Versatility across customer conversations, operational execution, strategic analysis, and cross-functional problem-solving
Genuine interest in AI and how it can improve real-world business workflows

Nice To Haves

Helped launch a new product, business line, customer motion, or operating process
Worked in a customer-facing software, startup, or operationally complex service-business environment
Used AI tools deeply in your own work or helped customers adopt a new technology

Responsibilities

Define the GTM strategy: Identify early customer segments, use cases, positioning, messaging, and the customer journey, continuously refining them through customer insights and market learnings
Lead customer discovery: Partner directly with salon and spa owners and operators through discovery, demos, onboarding, and adoption to understand how they work and where the product creates the most value
Improve activation and adoption: Identify what drives customer success, where customers get stuck, and how we can improve activation, time-to-value, engagement, and long-term adoption
Build scalable GTM systems: Create repeatable processes for qualification, demos, onboarding, education, support, and customer feedback
Shape the product roadmap: Partner closely with product and engineering to translate customer conversations, usage patterns, and market insights into product priorities
Run strategic experiments: Test positioning, onboarding, customer education, and follow-up motions while measuring conversion, activation, time-to-value, usage, engagement, and retention