GTM Associate, AI Product

Mangomint•United States,

4h•$85,000 - $95,000•Remote

About The Position

Mangomint is launching a new AI product designed to reduce front-desk work and help beauty and wellness businesses serve their clients more effectively. As the first GTM hire for this product, you will help determine how we bring it to market and make customers successful. You will own the early customer journey from discovery and positioning through onboarding, activation, adoption, and ongoing learning. This is a hands-on operating role across strategy, growth, product, onboarding, and customer experience. You will report directly to the Head of New Product and have influence over both the customer experience and what we build next.

Requirements

Strong structured problem-solving skills and the ability to turn an ambiguous problem into a practical course of action
High agency and a record of taking responsibility beyond your formal role
Excellent customer presence: you build trust, ask good questions, explain complex ideas simply, and move conversations toward an outcome
Sound product judgment: you notice where users become confused, blocked, engaged, or successful
Comfort using data to identify patterns, evaluate experiments, and make decisions
Strong written communication and the ability to turn messy customer feedback into clear internal recommendations
Versatility across customer conversations, operational execution, strategic analysis, and cross-functional problem-solving
Genuine interest in AI and how it can improve real-world business workflows

Nice To Haves

Helped launch a new product, business line, customer motion, or operating process
Worked in a customer-facing software, startup, or operationally complex service-business environment
Used AI tools deeply in your own work or helped customers adopt a new technology

Responsibilities

Develop and test the initial GTM approach: Define early customer segments, use cases, positioning, messaging, and the customer journey
Work directly with customers: Partner with salon and spa owners and operators through discovery, demos, onboarding, and adoption
Drive activation and usage: Identify what creates customer value, where customers get stuck, and how we can improve activation, time-to-value, and ongoing engagement
Build repeatable processes: Create practical systems for qualification, demos, onboarding, education, support, and customer feedback
Partner with product and engineering: Turn customer conversations and usage patterns into clear product insights and priorities
Run focused experiments: Test messaging, onboarding flows, customer education, and follow-up motions, using metrics such as conversion, activation, time-to-value, usage, and retention