GTM Narrative Lead

Anthropic•San Francisco, CA

1d•$400,000 - $570,000•Hybrid

About The Position

The GTM Narrative Lead is a hands-on individual contributor in Solutions & Segment Marketing within Enterprise Marketing. The role owns Anthropic’s customer-facing company narrative end to end, including its storyline, master presentation, speaker notes, and versions for executives, sellers, partners, and events. The lead works with senior leaders and cross-functional partners to explain complex AI research and product capabilities in terms of customer outcomes and why Anthropic is the right partner. The role keeps the narrative current as models and products launch, using customer insight and usage data to test and adjust the story. It also establishes the processes, measures, and Claude workflows that support research, synthesis, drafting, and versioning. The work should reflect Anthropic’s commitment to safe, steerable, beneficial AI and responsible deployment. Staff in this role are expected to work from the San Francisco or New York office at least two days per week, with flexibility potentially available during an interim relocation period.

Requirements

Background in product marketing, corporate marketing, or portfolio marketing, with a track record of personally writing a company- or portfolio-level narrative for B2B software products.
Recent hands-on experience writing the master deck for executives and sellers, including speaker notes and audience-specific versions.
Ability to translate technical capabilities into customer outcomes for C-level and business buyers.
Experience leading narrative updates for major launches on short timelines, through review and delivery to the field.
Experience building a customer-insight loop using sources such as win/loss reviews, call recordings, briefings, and usage data, and changing the story based on the insight.
Experience measuring narrative use and impact and reporting results to leadership.
Experience aligning Product Marketing, Brand, Design, and Communications around one story without formal authority.
Regular use of AI tools for research, synthesis, drafting, or versioning.
Bachelor’s degree or an equivalent combination of education, training, and/or experience.
A field of study relevant to the role, demonstrated through coursework, training, or professional experience.
Ability to work from the San Francisco or New York office at least two days per week; flexibility may be considered for an interim relocation period.

Nice To Haves

15 or more years of experience in product marketing, portfolio marketing, or corporate messaging at B2B technology companies; a mix of startup and scaled technology company experience is strongly preferred.
Experience marketing AI, cloud, data, or developer platforms to enterprise buyers.
Experience at a company where the product changed constantly and content had a short shelf life.
Keynote or executive briefing writing experience.
Experience in or close to sales, field marketing, or enablement.
Experience in a regulated or high-trust category where safety and security are part of the story.

Responsibilities

Own Anthropic’s company narrative presentation end to end, including the storyline, master deck, speaker notes, and versions for executives, sales, partners, and events.
Translate complex research and product capabilities into clear customer outcomes, including what changes for customers, the value, and why Anthropic is the right partner.
Lead narrative updates for every major launch so the story is refreshed, approved, and available to the field on launch day.
Build and run a customer-insight loop using win/loss reviews, call recordings, executive briefings, customer advisory input, and usage data to test and adjust the storyline.
Partner with Product Marketing, Brand, Design, and Communications to align the company narrative with positioning, messaging, and external voice.
Define and report measures of narrative use and impact, including deck usage, the appearance of key messages in deals, and customer and executive feedback.
Build workflows with Claude to speed up research, customer feedback summaries, drafting, and versioning.