GTM Narrative Lead

Anthropic•San Francisco, NY

8h•Hybrid

About The Position

Anthropic is hiring a hands-on individual contributor in Solutions & Segment Marketing within Enterprise Marketing to own the company narrative presented to customers. The role is responsible for Anthropic’s company narrative presentation end to end, keeping it current as models and products launch, and shaping how customers understand Anthropic, Claude’s impact, and Anthropic as a partner. The lead will develop the storyline with senior leaders and personally write the presentation, script, and deck. The role works cross-functionally with Product Marketing, Product, Research, Sales, Enablement, Brand, Design, and Communications to translate complex AI capabilities into compelling stories for enterprise buyers. It also establishes the customer-insight loop, measures narrative effectiveness, and creates Claude workflows to keep the story current. The position is expected to work from the San Francisco or New York office at least two days per week.

Requirements

Background in product marketing, corporate marketing, or portfolio marketing, with a track record of personally writing a company- or portfolio-level narrative for B2B software products.
Recent, hands-on experience writing the master deck for executives and sellers, including speaker notes and audience-specific versions.
Proven ability to translate technical capabilities into customer outcomes for C-level and business buyers.
Experience leading narrative updates for major launches on short timelines, through review and into the field.
Experience building a customer-insight loop using sources such as win/loss reviews, call recordings, briefings, and usage data, and changing the story based on insights.
Experience measuring narrative use and impact and reporting results to leadership.
Experience aligning Product Marketing, Brand, Design, and Communications around one story without formal authority.
Regular use of AI tools for research, synthesis, drafting, or versioning.
Bachelor’s degree or an equivalent combination of education, training, and/or experience.
A field of study relevant to the role, demonstrated through coursework, training, or professional experience.

Nice To Haves

15 or more years of experience in product marketing, portfolio marketing, or corporate messaging at B2B technology companies.
A blend of experience at technology startups and scaled technology companies.
Experience marketing AI, cloud, data, or developer platforms to enterprise buyers.
Experience at a company where the product changed constantly and content had a short shelf life.
Keynote or executive briefing writing experience.
Experience in or close to sales, field marketing, or enablement.
Experience in a regulated or high-trust category where safety and security are part of the story.

Responsibilities

Own Anthropic’s company narrative presentation end to end, including the storyline, master deck, speaker notes, and versions for executives, sales, partners, and events.
Translate complex research and product capabilities into clear customer outcomes, explaining what changes for customers, the value, and why Anthropic is the right partner.
Lead narrative updates for every major launch, ensuring the story is refreshed, approved, and available to the field on launch day.
Build and run a customer-insight loop using win/loss reviews, call recordings, executive briefings, customer advisory input, and usage data to test and adjust the storyline.
Partner with Product Marketing, Brand, Design, and Communications to align the company narrative with positioning, messaging, and external voice.
Define and report on narrative effectiveness, including deck usage, the appearance of key messages in deals, and feedback from customers and executives.
Build Claude workflows to accelerate research, customer feedback summaries, drafting, and versioning.