GTM Methodology Lead

Synthesia • New York City, NY

3d

About The Position

Synthesia is seeking a highly experienced GTM Methodology Lead to own the global rollout, adoption, and scale of core revenue methodologies, including MEDDPICC and Command of the Message (CoM), across Sales and Post-Sales. This strategic role is responsible for embedding a shared revenue language across the global GTM organization to drive consistent, high-quality execution across the entire customer lifecycle. The role involves institutionalizing best-in-class qualification, discovery, deal strategy, inspection, and value communication practices. The GTM Methodology Lead will partner closely with Revenue Leadership, Enablement, Sales, Customer Success, RevOps, and Product Marketing to drive behavioral change and operational rigor, ultimately accelerating revenue growth and forecast accuracy. This position is ideal for individuals who excel at the intersection of strategy, systems, and change management within a high-growth B2B SaaS environment.

Requirements

• 6–8+ years in revenue enablement, sales leadership, or GTM strategy roles within high-growth B2B SaaS organizations.
• Deep, hands-on expertise in MEDDPICC and Command of the Message, with proven experience leading enterprise-scale rollouts.
• Demonstrated success improving win rates, deal velocity, expansion performance, and forecast accuracy.
• Experience building and scaling a shared revenue language across cross-functional GTM teams.
• Proven ability to embed methodologies into CRM systems, operating rhythms, and inspection frameworks.
• Strong executive presence with the ability to influence senior stakeholders.
• Exceptional facilitation, coaching, and change management skills.
• Data-driven mindset with the ability to translate insights into actionable enablement strategies.

Responsibilities

• Own the vision, strategy, and roadmap for MEDDPICC and Command of the Message adoption across global revenue teams.
• Develop and institutionalize a shared GTM language tailored to Synthesia, aligning Sales, Post-Sales, and leadership around common definitions, inspection standards, and execution expectations.
• Define clear success metrics tied to pipeline quality, win rates, deal velocity, expansion, and forecast accuracy.
• Act as the internal authority on revenue methodology best practices.
• Design and deliver scalable training programs, workshops, and coaching sessions for new hires and tenured team members across Sales and Post-Sales.
• Lead global rollouts across regions and segments, ensuring consistent execution standards.
• Develop certification frameworks and reinforcement programs to drive long-term behavioral adoption.
• Partner with the broader enablement team to embed MEDDPICC and Command of the Message into all onboarding and ongoing enablement initiatives.
• Partner with RevOps to embed MEDDPICC and CoM into CRM workflows, deal reviews, QBRs, forecasting processes, and account planning.
• Standardize inspection frameworks and coaching guides for frontline managers.
• Ensure methodology principles extend beyond new logo acquisition into renewals, expansions, and strategic account growth.
• Drive consistency in deal strategy and inspection across the revenue organization.
• Collaborate with Product Marketing to align messaging, positioning, and value narratives with Command of the Message principles.
• Align with Customer Success leadership to embed qualification and value frameworks into post-sale motions.
• Act as a trusted advisor to senior revenue leaders on methodology adherence, performance impact, and revenue quality.
• Establish KPIs and dashboards to measure adoption, quality, and effectiveness.
• Conduct regular audits of deal quality and methodology application.
• Continuously refine training content, reinforcement strategies, and coaching programs based on performance insights.
• Drive ongoing iteration as the business scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed