GTM Manager

Kroger•Cincinnati, OH

About The Position

Responsible for owning the e-commerce Go-to-Market deliverables for designated e-commerce projects, third-party (3P) platform activity plans, and Division campaigns. Leads end-to-end Go-to-Market execution, including coordination of activation, promotional integration, forecast impact, and performance measurement. Demonstrates the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Requirements

Minimum 7+ years of advertising, marketing, merchandising, data analytics, and/or loyalty experience
Bachelor’s degree in marketing, communications, or related field
Proven demonstration of strong cross functional leadership skills
Excellent communication and presentation skills to effectively communicate information to partners
Proven problem solving and superb organizational skills
Proven demonstration of analyzing performance data and translating insights into actionable activation strategies
Demonstrated success in managing multiple, competing priorities with high attention to detail

Nice To Haves

Master’s degree in marketing, communications, or related field
Experience growing an ecommerce business

Responsibilities

Develop and execute Go-to-Market support plans for prioritized projects and Division campaigns with cross-functional partners including e-comm, merchandising, operations, digital experience, marketing, and corporate communications.
Advise Off Platform Third Party Partnership Team and facilitate Go-to-Market collaboration to grow the 3P business.
Coordinate with Promotional Planner for purpose of establishing and deploying promotional activity for designated initiatives.
Prioritize Division requests for Go-to-Market support to ensure strategic fit and feasibility.
Forecast impact from e-comm projects, 3P activity plans, and Division campaigns including new households, retention, and digital engagement.
Define measurement objectives and support test-and-learn initiatives by coordinating cross-functional measurement plans, analyzing results, and publishing actionable insights.
Present Go-to-Market plans to executive stakeholders.
Manage project risk, develop mitigation plans, and escalate decisions and unresolved issues.
Anticipate customer needs and act as the champion for the customer.
Recommend evolutions for ways of working to create better outcomes.
Must be able to perform the essential functions of this position with or without reasonable accommodation.