GTM Campaign Manager

Altanovo • Vista, CA

1d • $90,000 - $110,000

About The Position

101domain is a global domain registrar, domain name service, and technology provider serving individuals and enterprises. We're a profitable, growing business with a clear GTM motion — and we need a GTM Campaign Manager who can take it further. This isn't a coordinator position. You'll own strategy and execution: building ICPs, designing multi-channel campaigns, running HubSpot, and reporting on what's working. You'll work closely with sales and product, and you'll be expected to bring ideas, move fast, and iterate based on data. We're a small team. We need someone who executes, not just plans. You'll be hands-on with HubSpot, copy, targeting, and analytics — not managing agencies or waiting for resources. We've made AI adoption a core part of how we work. You'll use HubSpot's AI features to personalize at scale, accelerate campaign builds, and sharpen targeting. If you want your marketing skills to stay genuinely current with where B2B marketing is heading, this role delivers that.

Requirements

• 5+ years in B2B marketing
• At least 3 years in a campaign management or demand generation role
• Hands-on HubSpot Marketing Hub experience (workflows, sequences, lead scoring, nurture journeys, campaign reporting, CRM hygiene)
• Experience in SaaS, cybersecurity, or enterprise technology marketing
• Proven track record building and executing multi-channel campaigns that generated measurable pipeline (MQLs, pipeline influenced, CAC by channel)
• ICP-driven segmentation and ABM motion experience
• Copywriting ability across email, landing pages, LinkedIn ads, and sales enablement
• Solid grasp of funnel economics (CAC, LTV, MQL-to-SQL conversion, attribution modeling)
• Experience with prospecting tools such as Apollo.io or LinkedIn Sales Navigator
• Familiarity with LinkedIn Campaign Manager and Google Analytics
• Bachelor's degree in Marketing, Business, Communications, or related field

Nice To Haves

• SEO and organic content experience
• Familiarity with domain industry concepts (DNS, DMARC, TLDs, registrar/registry)
• Experience using Jira or Asana for campaign delivery tracking

Responsibilities

• Own strategy and execution of GTM campaigns
• Build Ideal Customer Profiles (ICPs)
• Design multi-channel campaigns
• Run HubSpot for campaign execution and reporting
• Report on campaign performance and what's working
• Collaborate closely with sales and product teams
• Bring new ideas and iterate based on data
• Be hands-on with HubSpot, copy, targeting, and analytics
• Utilize HubSpot's AI features for personalization, campaign building, and targeting

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level