GTM Innovation (Switcher Strategy & Experience)

Samsung • Plano, TX

18h

About The Position

The Go-to-Market (GTM) Innovation team identifies growth opportunities, drives strategic customer acquisition, and delivers frictionless end-to-end switching experiences. The GTM Innovation Intern will evaluate and elevate Samsung’s customer switching strategy through competitive market sensing and audits, end-to-end switcher journey mapping, Voice of Customer (VOC) synthesis, and analysis of NPS detractor trends to identify operational and marketing intervention points. The internship culminates in an executive-level Switching Innovation Brief that translates qualitative and quantitative findings into pilot proposals and actionable recommendations presented to GTM leadership.

The role involves researching best-in-class industry practices, analyzing customer feedback and survey data, and turning customer pain points and competitive insights into business opportunities. The intern will communicate findings through executive-ready presentations and reports and contribute to discussions across cross-functional groups.

Requirements

• Strong communication skills and comfort facilitating discussions across cross-functional groups.
• Experience synthesizing qualitative insights, such as VOC and transcripts, and quantitative metrics, such as NPS and cohort trends, into clear narratives.
• Familiarity with customer journey frameworks and visualization tools.
• Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
• Strong presentation skills and ability to convey complex findings succinctly to cross-functional leadership.
• Proficiency in creating executive-ready PowerPoint presentations and reports.

Nice To Haves

• Undergraduate study in Business Management, Marketing Analytics, or Marketing Strategy.

Responsibilities

• Conduct competitive market sensing, audits, and benchmarking to identify best-in-class switching strategies.
• Deconstruct proven competitive switching strategies into actionable concepts and scalable GTM thought leadership.
• Visually map the end-to-end switcher customer journey using customer journey frameworks and visualization tools.
• Synthesize Voice of Customer feedback, including unstructured feedback such as chat transcripts and reviews.
• Analyze quantitative survey data, NPS detractor trends, and cohort trends to identify key drivers and intervention opportunities.
• Translate qualitative and quantitative findings into an executive-level Switching Innovation Brief, high-impact pilot proposals, and actionable recommendations.
• Present findings and recommendations to GTM leadership and communicate across cross-functional groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed