GTM Innovation (Switcher Strategy & Experience)

Samsung Electronics • Plano, TX

2d

About The Position

The Go-to-Market (GTM) Innovation team identifies growth opportunities, drives strategic customer acquisition, and delivers frictionless end-to-end switching experiences. The GTM Innovation Intern will evaluate and elevate Samsung’s customer switching strategy through competitive market sensing and audits, visual mapping of the end-to-end switcher customer journey, synthesis of Voice of Customer (VOC) feedback, and analysis of NPS detractor trends. The intern will identify operational and marketing intervention points and prepare an executive-level Switching Innovation Brief that translates qualitative and quantitative findings into pilot proposals and actionable recommendations for GTM leadership.

Samsung Electronics America, Inc. (SEA) is headquartered in Englewood Cliffs, New Jersey, and is the U.S. Sales and Marketing subsidiary of Samsung Electronics Co., Ltd. The company operates in mobile technologies, consumer electronics, home appliances, enterprise solutions, and network systems. This position is not eligible for immigration sponsorship.

Requirements

• Experience synthesizing qualitative insights, such as VOC feedback and transcripts, with quantitative metrics such as NPS and cohort trends into clear narratives.
• Familiarity with customer journey frameworks and visualization tools.
• Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
• Strong presentation and communication skills, including the ability to convey complex findings succinctly to cross-functional leadership.
• Proficiency in creating executive-ready PowerPoint presentations and reports.
• Comfort facilitating discussions across cross-functional groups.

Nice To Haves

• Undergraduate studies in Business Management, Marketing Analytics, or Marketing Strategy.

Responsibilities

• Conduct competitive market sensing and audits to identify best-in-class switching strategies.
• Deconstruct proven competitive strategies into actionable concepts and develop scalable GTM thought leadership.
• Map and visualize the end-to-end switcher customer journey.
• Synthesize VOC feedback, including unstructured feedback such as chat transcripts and reviews.
• Analyze quantitative survey data and NPS detractor trends to identify key drivers, patterns, and intervention points.
• Translate qualitative and quantitative findings into pilot proposals and actionable recommendations.
• Prepare an executive-level Switching Innovation Brief and present recommendations to GTM leadership.
• Communicate findings and facilitate discussions across cross-functional groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed