GTM & Growth Lead

Heunets • Los Lunas, NM

3d

About The Position

We're looking for a GTM & Growth Lead to help drive revenue growth, customer acquisition, and strategic partnerships across both our product and services businesses. This is a hands‑on, execution‑focused role for someone who enjoys building go‑to‑market systems from the ground up—testing channels, refining messaging, supporting deal flow, and turning market insights into repeatable growth. If you thrive in early‑stage or growth‑stage environments and want a clear path into senior GTM or revenue leadership, this role is for you. This role is intentionally designed as a senior, hands‑on leadership position that evolves into a formal Head or Revenue leadership role as scale and revenue maturity increase.

Requirements

• 7+ years of hands‑on experience leading and executing go‑to‑market initiatives across revenue, growth, sales, or business development
• Proven track record operating in early‑stage or fast‑scaling environments, where structure is built—not inherited
• Deep, practical understanding of customer acquisition, GTM strategy, and revenue motion design
• Demonstrated ability to personally execute —from strategy to experimentation to delivery—not just delegate
• Experience working across both product and services businesses, with the ability to adapt GTM approaches accordingly
• Strong communicator and operator with the ability to work cross‑functionally with Product, Engineering, Delivery, Marketing, and Leadership

Nice To Haves

• Experience leading GTM for B2B SaaS, platforms, or marketplaces
• Exposure to enterprise and services‑led sales cycles
• Built or scaled partnerships, channels, or ecosystem‑led growth
• Strong working knowledge of CRM, pipeline management, and growth analytics tools

Responsibilities

• Own and personally drive the design and execution of GTM strategies across both product and services offerings
• Define, refine, and pressure‑test Ideal Customer Profiles (ICPs), buyer personas, and target segments
• Actively build, test, and optimize acquisition channels including outbound, inbound, partnerships, and founder‑led motions
• Lead GTM execution for launches, pilots, and market entry initiatives, ensuring speed, clarity, and measurable outcomes
• Play a hands‑on role in pipeline development, deal progression, and close support
• Partner with leadership to structure offerings, pricing, proposals, and commercial models
• Design, document, and continuously refine practical GTM and sales playbooks that can be reused and scaled
• Own visibility into performance by tracking, analyzing, and reporting key GTM and growth metrics
• Identify, qualify, and engage channel, referral, and ecosystem partners
• Lead early‑stage partner onboarding and GTM alignment, ensuring partners can generate real pipeline
• Actively drive and support partner‑sourced revenue opportunities, not just relationship building
• Work closely and daily with Product, Engineering, Service Delivery, Operations, and Marketing
• Serve as the operational bridge between market reality and internal execution
• Bring direct customer insights, objections, and feedback into planning, prioritization, and delivery

Benefits

• Direct impact on revenue and growth strategy
• Close collaboration with founders and leadership
• Opportunity to build scalable GTM systems from scratch
• Clear growth and leadership progression as the company scales

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed