GTM Engineer, Web

Toast

1d • $97,000 - $198,000 • Hybrid

About The Position

Toast is hiring a GTM Engineer for its Marketing Operations AI team, which works to improve marketing performance, quality, and efficiency with AI. The role focuses on building AI workflows and experiences that accelerate web production and improve website conversion, while also supporting AI adoption and fluency across the broader marketing organization. The position is part of the Marketing Operations AI Team, with a dotted line to Web & eCommerce, and collaborates with Web Platform, CRO, PMM, SEO, Legal, and Brand.

In the first six months, the role is expected to measurably reduce web production cycle time and increase visit-to-opportunity conversion through AI-powered site experiences. The work includes improving web production processes, building and maintaining AI-powered website experiences, establishing guardrails and success measures, and creating reusable systems and playbooks that enable teams to operate tools independently. The role also shares practices across marketing through demos, training, and office hours, contributes to marketing AI standards and tools, and advises on build-versus-buy decisions.

Requirements

• At least 5 years of experience in web operations, web production, CRO/growth, marketing technology, or solutions engineering, including recent hands-on AI building.
• Experience shipping AI agents or automated workflows used by teams every day.
• Experience running or redesigning a website production process covering CMS, intake, review, and release.
• Experience designing experiments and connecting website changes to pipeline.
• Experience with evaluations, monitoring, and guardrails for customer-facing AI.
• Clear communication skills with technical and non-technical teams, including experience training others on new tools.
• Ability to work independently end to end.

Nice To Haves

• Experience with on-site chat, chatbot, voice AI, or personalization tools.
• Experience with LLM APIs and agent tooling such as Anthropic, OpenAI, Gemini, MCP, or RAG, and automation platforms such as Zapier, Workato, or n8n.
• Experience with AI governance, including legal review, accessibility, privacy, and consent.
• Experience with web-to-CRM lead flow, including forms, enrichment, routing, and attribution; Clay is a plus.
• Experience with Contentful.

Responsibilities

• Map the page and copy production process, including SEO, PMM, Legal, and Brand checkpoints, and build AI workflows to reduce cycle time and rework.
• Standardize requirements intake using templates, intake agents, and automated briefs.
• Improve efficiencies in Contentful, its plug-ins, and connected tools in collaboration with Web Platform engineering.
• Identify and resolve bottlenecks in the web scrum process, from prioritization through deployment.
• Assist in building AI-powered website experiences that improve visit-to-opportunity conversion.
• Build first-party AI tools for the website, including prompts and evaluations.
• Configure and improve third-party tools for on-site chat, data enrichment, voice AI, and personalization.
• Establish guardrails for public-website AI in collaboration with Legal, Brand, and Privacy.
• Define success metrics, run experiments to demonstrate impact, and monitor live tools.
• Build reusable systems and document playbooks so teams can operate tools independently.
• Share effective approaches beyond the Web team through demos, training, and office hours, and help shape marketing AI standards and tools.
• Advise on build-versus-buy decisions.

Benefits

• Competitive compensation and benefits programs.
• Cash compensation, including overtime and bonus/commissions if eligible.
• Equity.
• Benefits intended to support a healthy lifestyle and flexibility for changing needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed