Menufy GTM Engineer

HungerRush•Houston, TX

About The Position

Menufy is seeking an entrepreneurial GTM Engineer to build the systems behind their rapid growth. This role involves owning the infrastructure that connects data, campaigns, and revenue. The GTM Engineer will report to the VP of Marketing and collaborate with the President and General Manager to drive market intelligence, advanced lead-generation campaigns, customer experience insights, and reporting advancements. The position requires close partnership with Product Marketing, Product Management, and Sales Operations to understand the holistic impact on customers and the business.

Requirements

Hands-on GTM Stack Experience: Personally built integrations between a MarTech tool, a CRM, and at least one paid channel (Google Ads or Meta).
Experience working alongside a SalesOps or RevOps team to consume Salesforce data via exports or API without requiring direct admin access.
Business Analytics experience (e.g., FP&A, Data Science or Statistics) to inform decisions.
Ability to convert a raw data question into an analysis, clearly defining 'correct' before analyzing.
Ability to articulate the business consequences of each hypothesis and analysis.
AI-fluency in using OpenAI and Anthropic for research, analysis, and workflow creation.
Understanding of prompt engineering, token economics, and when to use agents vs. simple completions.
3–7 years of experience in a revenue-adjacent role spanning at least two of: marketing operations, growth marketing, paid media management, or lifecycle/CRM marketing.
Experience in a high-volume B2C or prosumer SaaS environment where the unit of measurement is CPA, conversion rate, and LTV.
Demonstrated experience building automated audience pipelines to Google Ads Customer Match or Meta Custom Audiences.
Deep fluency in funnel analytics: ability to diagnose conversion drops between any two steps in the acquisition funnel using GA4, Meta Ads Manager, or HubSpot reporting.
Ability to produce a ranked hypothesis list with supporting data within 24 hours for funnel drop-offs.
Proactive validation mindset: ability to define 'working correctly', enumerate edge cases, build a monitoring layer, and articulate business consequences of failure modes.
Experience in a high-volume B2C or SMB-facing environment (consumer apps, marketplace platforms, or prosumer SaaS).
Evidence of FP&A-adjacent thinking: has built or owned CAC/LTV models, statistical analysis, cohort analyses, or payback-period calculations that informed a real budget decision.

Nice To Haves

Background in management consulting or FP&A.
Experience presenting analytical work to C-suite stakeholders.

Responsibilities

Provide thought leadership on GTM Analytics, including the use of AI and conventional tools to solve go-to-market issues.
Identify and prioritize opportunities to advance Menufy's market share.
Develop AI workflows for advanced analytics and continuously improving campaigns.
Own the technical integration layer between Menufy's website, Google Ads, Meta Ads, and HubSpot, ensuring zero-latency data flow.
Partner with Sales Operations to design and validate automated pipelines for lead-scoring signals.
Architect event tracking for closed-loop attribution from ad impression to signed contract.
Reduce GTM stack fragmentation by identifying redundant tools and documenting KPIs.
Discover Ideal Customer Profile (ICP) signals and campaign intelligence using data from Salesforce and Engineering.
Translate signals into look-alike audiences for Google and Meta with a documented feedback loop.
Build 'self-healing' campaigns that reallocate budget, pause underperformers, and surface anomalies.
Own A/B test architecture, including hypothesis generation, audience splits, and results reporting.
Develop an automated workflow to audit prospect restaurant digital footprints and compare them against benchmarks.
Auto-generate hyper-personalized outreach messages based on gap analysis.
Deploy AI agents to advance asynchronous conversations with prospects autonomously.
Integrate personalization signals into HubSpot for context-enriched AI-agent-initiated conversations.
Own the GTM analytics layer, including pipeline velocity, CAC, LTV:CAC ratios, and marketing-influenced revenue attribution.
Run scenario models for channel mix, pricing, or ICP assumption shifts.
Flag variances in performance against targets promptly.
Maintain a living GTM technology roadmap, including costs, deliverables, and AI-native tooling augmentation.
Evaluate and pilot new tools, particularly AI agent platforms, intent data vendors, and programmatic SEO tools.
Act as the internal subject-matter expert on emerging GTM AI capabilities and provide quarterly briefings to leadership.