GTM Engineer (Marketing)

Branch

5d•$120,000 - $135,000•Remote

About The Position

The GTM Engineer (Marketing) owns the technical and operational layer of Branch's marketing engine. This includes marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and the AI agents that support content creation and distribution. This role partners closely with the Marketing team and reports into RevOps to ensure alignment between marketing activity and pipeline outcomes.

Requirements

3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company
Hands-on HubSpot experience — you've built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting, not just consumed them
Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion)
Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot
Experience building with AI-assisted workflows or automation tools leveraging LLMs — you've experimented with or deployed AI in a marketing or ops context
Demonstrated ability to work independently on technical builds — you can take a requirement from a marketing stakeholder and execute without step-by-step direction
Strong written communication; you can summarize analytical findings clearly for a non-technical audience
Must be currently authorized to work in the USA without sponsorship or transfer.

Responsibilities

Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure
Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale
Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact
Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats
Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs
Explore and implement AI-assisted copy generation for nurture sequences and 1.1 ABM efforts, enabling higher volume without additional headcount
Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application
Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms
Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment)
Manage the technical SEO tooling layer (we use Clearscope) and build a systematic keyword monitoring and content brief workflow
Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership
Coordinate with the content AI agent (once built) to ensure SEO-optimized briefs are executed efficiently
Own lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts entering HubSpot
Monitor and maintain MQL-to-SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales
Partner with Brian on the enrichment waterfall and data standards for Marketing-sourced contacts