GTM Enablement Program Manager - Solutions & Product

Qualtrics • Seattle, WA

8h • Hybrid

About The Position

The GTM Enablement Program Manager for Solutions & Product sits within Qualtrics’ Chief Sales Officer organization and serves the global go-to-market organization across pre-sale and post-sale functions. The role connects Product Management, Product Marketing, and GTM teams, designing structured learning journeys and translating complex platform, enterprise data, and AI capabilities into practical, persona-aligned field resources. It applies disciplined program management to coordinate multi-stakeholder launches and global learning initiatives, while measuring enablement’s impact on business outcomes such as ramp time, win rates, pipeline velocity, product adoption, and net revenue retention.

The position supports GTM roles across the customer lifecycle, including SDRs, Account Executives, Solution Engineers, and Services teams. It develops learning experiences, field playbooks, workshops, certifications, and other resources that help teams communicate product value, execute technical demonstrations, support adoption, and drive customer outcomes. The role also contributes to scalable global standards for product rollouts, technical certifications, and persona-based messaging.

Requirements

• At least 4 years of hands-on experience in sales enablement, technical enablement, or GTM learning design in an enterprise SaaS, data, or platform environment; the posting states 4–7+ years.
• Demonstrated ability to build end-to-end enablement plans, design adult learning journeys, and measure business impact.
• Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration or analytics, and applied AI capabilities.
• Experience enabling multiple GTM roles, including SDRs, AEs, SEs, CSMs, or AMs, in persona-based selling, industry alignment, and technical solution messaging.
• Strong program management capability to execute complex, multi-stakeholder enablement initiatives on schedule.
• Strong cross-functional stakeholder management skills and ability to partner across Sales, Customer Success, Product, and Marketing leadership.
• Experience delivering engaging training in person and virtually, with facilitation skills that drive field engagement.

Nice To Haves

• Background in field enablement, pre-sales or Solution Engineering, Customer Success, or Product Marketing.
• Formal education or certifications in curriculum development, adult learning methodologies, or sales methodologies.
• Experience in or knowledge of market research, Customer Experience (CX), or Employee Experience (EX).
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Build structured, multimodal learning paths and field playbooks for platform releases, data capabilities, and AI-driven solution features.
• Map product capabilities to role-specific behaviors, including SDR pain-point messaging, AE value-based discovery, SE technical architecture and demonstrations, and Services adoption, value realization, and expansion.
• Partner with Product, Product Marketing, and GTM leadership to translate product roadmaps into business-ready launches and field certifications.
• Deliver interactive workshops, demo practice sessions, and knowledge checks in person and virtually.
• Manage workstreams and multi-stakeholder initiatives to keep enablement programs on schedule and support consistent global delivery.
• Analyze enablement performance against GTM measures such as ramp velocity, win rates, demo conversion, multi-product adoption, and net revenue retention; use results to demonstrate ROI and improve programs.

Benefits

• Competitive salary and performance bonuses.
• 401(k) match.
• Wellness reimbursement of $300 per quarter.
• $1,800 experience bonus.
• Unlimited sick days.
• Medical, dental, vision, life, and disability benefits for full-time employees.
• Paid time off.
• Mental health benefits.
• Qualtrics community groups for support, allyship, and advocacy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed