GTM Enablement Manager

Genetec

16h

About The Position

The GTM Enablement Manager is responsible for designing, developing, delivering, and measuring learning and readiness programs that improve productivity and performance across the go-to-market organization. This role combines instructional design expertise, performance consulting, and enablement program management to ensure team members and partners have the skills, knowledge, tools, and resources needed to succeed. The ideal candidate is passionate about adult learning, skilled in curriculum development, and experienced in translating complex business, product, and customer information into engaging learning experiences that drive measurable behavior change and business outcomes. This individual will partner with Sales, Channel, Partner, Product Marketing, Operations, and Enablement leadership to support onboarding, readiness, adoption, and continuous development initiatives. This role exists to help transform knowledge into performance and readiness into results. Through a combination of performance consulting, instructional design, enablement best practices, and data-driven measurement, the GTM Enablement Manager will support internal teams and partners in developing the capabilities needed to drive adoption, accelerate productivity, improve customer outcomes, and contribute to business growth.

Requirements

50% Instructional Designer + 25% Enablement Program Manager + 25% Facilitator/Consultant
Able to diagnose performance issues, create scalable learning solutions, and influence adoption across the GTM organization

Nice To Haves

Experience supporting B2B technology, SaaS, channel, partner, or enterprise sales organizations.
Knowledge of instructional design methodologies such as ADDIE, SAM, Kirkpatrick, or Learning Experience Design (LXD).
Experience developing certification and learning programs for partner ecosystems.
Experience with LMS platforms and enablement technologies.
Familiarity with AI-powered content development, learning technologies, and knowledge management solutions.
Experience with Microsoft Dynamics or related CRM platforms.
Knowledge of modern sales methodologies and buyer-centric selling approaches.

Responsibilities

Partner with business leaders to identify and diagnose performance gaps across the GTM organization
Conduct needs assessments to determine root causes of performance challenges and recommend appropriate solutions
Evaluate whether opportunities are best addressed through training, coaching, tools, content, process improvements, communication, or other interventions
Serve as a trusted advisor to stakeholders in designing scalable solutions that improve seller and partner effectiveness
Align enablement programs to strategic business priorities and desired performance outcomes
Apply adult learning principles and instructional design methodologies to create impactful learning experiences
Design and develop onboarding curricula, certification programs, learning paths, and role-based training programs
Create instructor-led training, virtual learning, eLearning modules, videos, job aids, playbooks, and reinforcement activities
Develop engaging, learner-centred experiences that support various roles, audiences, and experience levels
Design assessments, knowledge checks, and certification programs that validate readiness and proficiency
Leverage AI-enabled tools and technologies to accelerate content creation, personalize learning experiences, improve knowledge accessibility, and scale enablement program delivery
Support readiness initiatives for internal sales, customer-facing, channel, and partner teams
Develop onboarding, certification, and continuous learning programs for strategic partners and channel organizations
Partner with Channel Sales and Partner leadership to define readiness requirements and enablement strategies
Create partner-facing learning experiences that promote product knowledge, solution positioning, sales effectiveness, and program adoption
Support product launches, process changes, and strategic GTM initiatives across internal and external audiences.
Drive adoption of sales methodologies, messaging frameworks, and best practices
Establish and maintain governance practices for enablement content, ensuring resources remain current, accurate, accessible, and aligned with business priorities
Partner with Product Marketing and subject matter experts to curate and manage enablement assets throughout their lifecycle
Identify opportunities to streamline content creation and maintenance processes through automation and AI-powered solutions
Ensure learners can easily discover, consume, and apply relevant content at the point of need
Manage and evolve onboarding programs that accelerate time-to-productivity for new hires and partners
Design structured learning journeys that support ongoing development and career progression
Facilitate workshops, virtual training sessions, certification events, and readiness programs
Equip frontline managers with coaching frameworks, conversation guides, and performance support resources
Build reinforcement and sustainment strategies that drive long-term knowledge retention and application
Manage multiple enablement initiatives simultaneously and deliver programs on time and with high quality
Define success metrics and measurement strategies for enablement programs
Measure effectiveness beyond participation and completion metrics by evaluating: Knowledge acquisition, Certification achievement , Tool and process adoption, Behavior change, Sales methodology adherence, Time-to-productivity and ramp time, Partner readiness , Business performance outcomes, Analyze qualitative and quantitative data to identify trends and opportunities for improvement, and Continuously refine programs based on stakeholder feedback, learner insights, adoption data, and business results