Fractional GTM Enablement Lead

Stepful • New York, NY

5d • Remote

About The Position

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers. Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most. Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. for TIME for 2025. Our values: We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values: Care first: We do whatever it takes for our students to succeed. Learn quickly: We test, learn with data, and iterate. Build together: We win when we rely on each other. Own it: We show up, take initiative, and show pride.

Requirements

• B2B-specific GTM enablement experience with a track record of taking initiative, owning the function, and fostering behavioral changes
• Skill in building and delivering enablement programs that improve performance and revenue outcomes
• Experience thriving in a startup environment and comfort navigating evolving processes and complex offerings
• Exceptional organization and strategic prioritization skills
• Strong communication and stakeholder management skills
• Data-driven mentality and decision-making with proficiency in Google Suite and Excel
• Ability to manage and analyze CRM data
• Knowledge of AI tools (inclusive of, but not limited to, LLMs) with a clear perspective on where they're headed and how to apply them in a GTM enablement context

Nice To Haves

• EdTech and/or healthcare experience
• Worked in a B2B2C setting
• Experience with and knowledge of learning best practices
• Worked within enablement across several GTM functions (i.e., both sales enablement and client success enablement)
• Experience using Gong and HubSpot

Responsibilities

• Take initiative to identify key areas of GTM enablement, and prioritize those areas based on connection to our key business priorities, urgency, and resourcing required
• Lead Stepful’s GTM enablement work, including cross-functional planning and collaboration structures, and enablement forums and rhythms of business
• Be a key connector between our commercial teams and our B2B product, learning and ops, and marketing functions
• Leveraging AI, build and maintain a structure to house and enable GTM teams to easily find materials and ensure materials are up-to-date
• Leveraging AI, develop and execute communications approaches (e.g., async comms, live touch points) to ensure GTM teams receive critical information in a timely and easily digestible manner
• In collaboration with cross-functional SMEs (Marketing, Ops, Learning, Product, GTM leadership), identify what GTM teams need to know and be able to do
• Prioritize and organize a wide range of information across functions to ensure that the GTM team is successful and that information is shared in a timely, yet manageable, manner
• Design and facilitate training experiences and manage tools to support this
• Support and monitor adoption and behavior change

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed