GTM / Commercial Lead

Caldera Medical•Park City, UT

3d•Onsite

About The Position

GTM (Go to Market) / Commercial Lead for the Gynesis Platform within the Neuromodulation Business Unit, located on-site in Park City, Utah. This is a senior commercial ownership role responsible for the end-to-end go-to-market strategy for the Gynesis platform. The role involves an education-led, pre-clearance-compliant market entry, aiming for a January 1, 2027 go-live. The primary tasks include establishing the Gynesis commercial engine, building the brand, developing a demand-generation foundation, and creating and leading the Go-to-Market (GTM) team. As regulatory clearance becomes clearer, this individual will transition scaled execution to growth and performance marketing hires, ensuring revenue expectations are met from the outset.

Requirements

10+ years of consumer-health, medical-device, or femtech commercial leadership at the Director level.
DTC and physician-channel strategy experience.
Fluency in regulated (pre-clearance) marketing.
Brand and demand-generation build experience.
Comfort operating pre-revenue.
Pricing and reimbursement storytelling — able to build the market-access narrative alongside the commercial plan.
Track record building and leading a commercial / GTM team.

Nice To Haves

Women's health or wearables experience a plus.

Responsibilities

Own the Gynesis commercial strategy and lead the education-led market entry, culminating in the January 2027 go-live.
Build the three-pillar commercial engine: direct-to-consumer (DTC) demand generation, physician / channel partnerships, and business development / licensing.
Build the brand, positioning, and content engine, ensuring all pre-clearance messaging is education-led and compliant with regulatory guidance.
Establish physician and KOL partnerships and the awareness engine ahead of clearance.
Own pricing strategy and the reimbursement / market-access narrative.
Stand up the DTC marketing infrastructure (website, content, paid, email, analytics) and the metrics to manage it (CAC, conversion, adherence).
Build and lead the go-to-market team, scaling execution to specialist marketing hires as commercialization ramps.
Partner with clinical, regulatory, and product teams to align the commercial plan with the clearance timeline and product roadmap.
Explore alternative channels, such as large distributors.