GTM Lead

Soulside AI

4d•Remote

About The Position

Soulside is a clinical AI platform built specifically for behavioral health. We help provider organizations automate clinical documentation, hold a higher standard of quality and compliance, and see clearly how care is actually delivered. We're backed by Counterpart Ventures, GreyMatter Capital, and other marquee investors, and we're a One Mind Accelerator and UCSF Rosenman Institute company. We're at an inflection point. Customers are seeing real results and expanding their use of the platform, and the opportunity ahead of us is massive. What we don't have yet is someone who owns go-to-market as a system. That's this role. You'll own how Soulside reaches the market—every channel that creates and converts demand, and the operations underneath them. It's a builder's job: you'll do the work yourself before you systematize it.

Requirements

Healthcare experience is required—ideally behavioral health, but adjacent provider-side healthcare works. You should already understand how provider organizations buy, who sits on the committee, and why clinical and finance leaders evaluate the same product differently.
4–8 years across marketing, growth, or BD—ideally at a startup where you built the function rather than inherited it.
Ownership of a demand-generation number, not just campaign execution, and the analytical discipline to kill what isn't working.
Strong writing. Most of what you produce is read by a customer or partner without you in the room.
Willingness to be in the room—conferences, customer calls, partner meetings—not just behind the plan.
Bias toward closing loops. You don't wait to be told the next step.

Nice To Haves

Direct behavioral health experience
Familiarity with revenue cycle or payer dynamics
Experience building a channel or partner program from zero

Responsibilities

Demand generation: Own the top of the funnel. Build the campaigns and sequences that turn interest into qualified conversations, work with the SDR team on target account lists and messaging, and make sure inbound and outbound are pulling in the same direction.
Marketing: Positioning, messaging, and the content that carries it—website, case studies, clinical and financial proof points, launch materials, and the public voice. Our buyers are clinical and finance leaders, and it has to be credible to both.
Channels and partnerships: Own the mix and the decisions inside it—events and conferences, digital, cold outreach, partnerships. Run, experiment, and scale the right channels.
GTM operations: The systems and the numbers: CRM hygiene and reporting, funnel metrics from first touch to closed-won, attribution, sequencing and outbound tooling, and the weekly pipeline review that keeps everyone honest.
Company-wide leverage: Sitting next to the CEO, you'll pick up strategic work that spans functions—a pricing change, a competitive teardown, a launch that runs across product and sales.