GTM Automation Engineer

Hubstaff•Atlanta, GA

16h•Remote

About The Position

Hubstaff helps over 140,000 global users improve productivity through workforce analytics, time tracking, and workforce management software. Our platform assists businesses in tracking time, gaining visibility into work, managing schedules, and automating payments with transparency and accountability. We are a fully remote company with over a decade of experience, developing tools for the future of distributed work. We are significantly investing in AI, automation, and signal-driven go-to-market systems to drive growth beyond our traditional inbound strategies. This is a unique opportunity to be Hubstaff's first GTM Automation Engineer, establishing this function from its inception. Collaborating closely with leaders in Marketing, Sales, Revenue Operations, and Customer Success, you will architect the automation, AI workflows, and GTM systems essential for outbound growth, account-based marketing, and revenue generation. If you thrive on building from the ground up, experimenting with cutting-edge AI technologies, and creating tangible business impact, you will play a key role in shaping our growth strategy and the future of this function at Hubstaff.

Requirements

5+ years of experience in GTM Engineering, Growth Operations, Revenue Operations, Marketing Operations, Sales Operations, or a similar technical GTM role.
Experience building and deploying automation workflows that drive measurable business outcomes.
Strong HubSpot experience, including workflows, integrations, custom objects, and automation architecture.
Experience with AI-assisted workflows, automation platforms, and agent-based systems.
Experience with outbound, ABM, demand generation, or revenue growth motions.
Ability to connect APIs, systems, and data sources using low-code, no-code, or light-code solutions.
Strong systems-thinking mindset and ability to work across Marketing, Sales, Success, Product, and Data teams.
Excellent communication skills and comfort working with both technical and business stakeholders.

Nice To Haves

Experience with Clay, Common Room, Apollo, 6sense, Lemlist, Outreach, Salesloft, or similar GTM platforms.
Experience with agentic workflow tools such as Claude Code, n8n, AI Studio, or similar automation frameworks.
Basic scripting experience in Python, JavaScript, SQL, or APIs.
Experience in PLG SaaS or hybrid PLG + sales-assisted SaaS environments.
Experience building GTM systems from scratch in startup or growth-stage companies.

Responsibilities

Build and Scale Signal-Based GTM Systems: Design and operationalize workflows that transform product usage, intent, hiring, firmographic, and behavioral signals into automated sales and marketing actions.
Build repeatable systems that identify, prioritize, and engage target accounts at the right time.
Create scalable triggers that improve targeting, personalization, and pipeline generation.
Own Outbound and Account-Based Infrastructure: Build account identification, enrichment, scoring, segmentation, and orchestration systems.
Improve outbound efficiency through automation, data enrichment, and intelligent targeting.
Partner closely with Marketing and Sales to create scalable, always-on outbound motions.
Design AI-Powered Automation Workflows: Build AI-assisted workflows for account research, prioritization, enrichment, routing, and personalization.
Leverage tools such as Claude Code, AI Studio, ChatGPT, and emerging agent frameworks to increase GTM efficiency and effectiveness.
Evaluate and implement new technologies that improve automation, targeting, and revenue generation.
Drive GTM Experimentation: Rapidly test new ICPs, messaging strategies, engagement channels, and orchestration models.
Launch experiments, measure outcomes, and iterate based on performance.
Help shape Hubstaff's long-term approach to AI-powered go-to-market execution.