GTM and Strategy

elm-ai.com•New York, NY

About The Position

Elm AI builds AI agents for supply chains and supplier operations. Its software is used by major consumer brands across thousands of factories, beginning with responsible sourcing. The GTM and Strategy generalist will work directly with the founders to develop go-to-market strategy at the intersection of sales, marketing, and product. The role focuses on identifying target customers and their needs, shaping solutions, and converting those opportunities into customers and revenue. This is a fast-paced startup role with varied work, which may include customer conversations, demos, writing, and testing new outreach approaches. The person will help decide which opportunities to pursue and carry the work through to execution. The role is full-time and hybrid/remote, ideally based in New York, with frequent travel for customer meetings, conferences, and industry events. Compensation is competitive and benchmarked to role, experience, and regional market. The successful candidate will help build Elm AI’s first GTM function, work closely with the founders, learn from existing customers, test their own ideas, and contribute to positioning, product direction, and the future team.

Requirements

  • Comfort moving between sales, marketing, and broader business questions.
  • Clear writing, strong questioning skills, and the ability to explain a product to both users and buyers.
  • Commercial judgment and product instinct, including the ability to understand customer needs and consider potential solutions.
  • Use of AI tools at work and interest in trying new ways to get things done.
  • Ability to take an idea from an early-stage concept to something usable without needing a large team.
  • Ability to make progress in a fast-paced, ambiguous environment and willingness to learn as the role develops.

Nice To Haves

  • Supply-chain, procurement, or sourcing experience.

Responsibilities

  • Talk with customers and prospects to understand their work and identify where the product could help.
  • Develop positioning and messaging, then test them in conversations and campaigns.
  • Create and share useful content, including customer stories, articles, demos, and webinars.
  • Build relationships through outbound outreach, partnerships, conferences, and smaller events.
  • Manage sales conversations from discovery and demos through pilots and commercial discussions.
  • Bring customer learnings to the product process, helping identify problems to solve, product behavior, and next experiments.
  • Track what drives conversations, customers, and revenue, and use those results to prioritize time and effort.
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