Growth Strategist (all genders)

JustPlay

2d•Hybrid

About The Position

JustPlay is looking for a Growth Strategist to join their User Acquisition team. The company is scaling its User Acquisition (UA) efforts and needs additional support to test new channels, explore opportunities, and rebalance ownership within the team. This role is designed for an individual who can blend a hands-on approach with strategic thinking and is motivated to drive growth across various acquisition channels.

Requirements

Experience running classic and incentivized UA channels (e.g. playtime, multi-reward models)
Understanding of how affiliate and influencer marketing works and ability to build reliable measurement frameworks
Strong analytical mindset with the ability to turn data into actionable insights
Skilled in structuring and executing testing roadmaps across channels and platforms
Ability to identify and scale growth opportunities
Ability to leverage AI tools for data analysis
Proficient in: Adjust, Firebase, Claude, Figma, Miro, Looker, Jira
Entrepreneurial mindset and strong sense of ownership

Responsibilities

Own and manage selected User Acquisition channels end-to-end, from strategy to execution and optimization
Lead cross-functional growth initiatives, including UA & Product experiments, Web UA, and Retargeting
Develop and execute scalable testing roadmaps across channels and platforms
Collaborate closely with Product, Creative, Data, and Engineering to drive performance improvements
Organize and optimize workflows across campaigns and projects to ensure clarity, efficiency, and accountability
Act as a trusted sparring partner within the team, bringing structure, ownership, and momentum to UA initiatives