About The Position

We are seeking a visionary and strategic Director of Product - Devices to lead our Toniebox team. While our device strategy for the next 3–4 years is clearly defined, we are looking for a leader who can seamlessly onboard to this existing vision, drive its high-quality execution, and iteratively evolve the strategy for the long term. You will be the bridge between our current success and our future innovation, ensuring that flagship products continue to delight families through reliable delivery and strategic growth.

Requirements

  • 8–10 years of experience in product management, with 3–5 years in a leadership role, ideally within consumer electronics or hardware.
  • Demonstrated success in launching and scaling complex products in international markets, with a focus on meeting delivery timelines.
  • Ability to seamlessly integrate into an existing strategic framework and manage it with discipline before proposing iterative enhancements.
  • Exceptional interpersonal skills with a proven ability to manage diverse stakeholders and translate technical progress into clear business updates.
  • Strong understanding of the product development process, with the ability to navigate the transition from ideation to high-volume market launch.
  • Analytical mindset capable of leveraging data to justify strategic shifts and prove execution success.
  • Bachelor’s degree in Business, Engineering, or Product Management.

Nice To Haves

  • MBA or advanced degree preferred.

Responsibilities

  • Successfully adopt and execute the established devices strategy for the Toniebox category, while identifying opportunities for iterative, data-backed evolution in the mid- to long-term.
  • Lead the end-to-end product development lifecycle with a focus on rigorous execution, ensuring all milestones from concept to launch are met with high-quality results and cost efficiency.
  • Establish proactive, transparent communication channels with senior leadership, marketing, sales, research, and operations to ensure total organizational alignment.
  • Manage the global product portfolio of Toniebox variations and bundles, maintaining a balance between creative innovation and commercial target achievement.
  • Build and mentor a high-performing team by fostering a culture of ownership, where strategic vision is consistently matched by operational reliability.
  • Define and track key performance indicators (KPIs) to measure success, using these insights to drive continuous improvement and stakeholder confidence.
  • Utilize market data and user feedback to ensure the product roadmap remains relevant to the evolving needs of children and their families.

Benefits

  • Deutschlandticket (public transport ticket) for unlimited mobility
  • Monthly contribution for an office parking space
  • Leasing bicycle
  • Remote work subsidy
  • Subsidies for company pension plans
  • Occupational pension schemes
  • Occupational disability insurance
  • 30 days of paid annual leave
  • Three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve
  • Up to 10 "toniecation days" (unpaid leave days) after one year of employment
  • Internal and external training opportunities
  • Individual learning budget
  • Access to the language learning app Babbel
  • Access to the meditation app Calm
  • Attractive discounts on our entire range of tonies products
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