Growth Specialist, Ads (Fully Remote)

The Dyrt

5d • $20 - $30 • Remote

About The Position

The Dyrt is the largest digital camping platform in the world and is the only camping app with all camping locations in the U.S. Every second, a new user visits The Dyrt to access our community-driven campground information.
If you are a camper who loves the outdoors and want to be part of a fast-growing consumer app, you’re in the right place.
The Dyrt is hiring a part-time Growth Specialist, Ads (Mon–Wed) to own paid user acquisition for The Dyrt PRO, our subscription product. This role owns the performance of our paid media programs across app and web — where the budget goes, what runs, and what it returns.
This is an operator role. You will work directly in the ad platforms rather than through an agency, and you will make the calls on where spend should grow and where it should stop. It is intentionally structured around a 3-day weekly operating cadence (Mon–Wed), working with a Monday–Wednesday Growth Manager who owns the conversion funnel.

Requirements

• You have personally managed app install and app event campaigns in Google Ads, Meta, and Apple Search Ads — building and optimizing them yourself, not briefing an agency to do it.
• You have allocated and paced real paid budget against volume and efficiency targets, and you are comfortable recommending a cut as readily as an increase.
• SKAdNetwork, deeplinks, custom product pages, store listings, and the attribution gaps that come with all of them.
• You check platform-reported results against an independent source, and you know what to do when the two disagree.
• You write plainly. A busy stakeholder reads your recommendation once and knows what you want to do and what it costs.
• Curious and proactive in using AI and automation for analysis, creative production, and reporting to move faster.
• Must work in a U.S. time zone.

Responsibilities

• Own paid acquisition volume and efficiency against monthly targets. Know where the program stands, what is driving it, and what you are changing to move it.
• Decide how spend is distributed across platforms, campaigns and audiences — scaling what is working, cutting what is not, and sizing each move before you make it.
• Build, launch, structure and maintain app and web acquisition campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and secondary ad networks.
• Brief, refresh and test ad creative. Build and test App Store custom product pages, and keep the ad, the store page and the destination telling one story.
• Verify that what the ad platforms report matches what our own analytics show. Maintain conversion events, deeplinks, and UTM and pixel integrity.
• Define what success looks like before a test launches, read it out on schedule, and make a clear call to scale, stop, or iterate.
• Keep weekly and monthly acquisition reporting current, and make a clear recommendation for what should run next.

Benefits

• The Dyrt is an equal opportunity workplace. We believe that the outdoors are for everyone, and are committed to building an inclusive platform and community that celebrates all people.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed