Growth Product Marketing Internship
MLB
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Posted:
March 14, 2023
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Remote
About the position
The Growth Product Marketing Intern will be responsible for developing and executing the growth strategy for the Baseball & Content Experience product group at Major League Baseball. This includes identifying opportunities for audience development, ideating hypotheses, executing experiments, and collaborating on product features that can incubate and retain nascent audiences. The ideal candidate will have experience in product marketing, specifically with consumer-facing products, and will know how to grow an owned and operated audience using segmentation, A/B testing, creative ideas, and collaboration. This is a unique opportunity to make a first-class impact on deepening the relationship between MLB and its 70MM+ fans in a digital environment in a growing industry.
Responsibilities
- Identify opportunities for audience development for owned and operated products, focusing on target segments
- Ideate hypotheses, execute experiments, measure outcomes, and evangelize learnings across the product portfolio group
- Collaborate on developing product features that can incubate and retain nascent audiences
- Define key performance indicators for campaigns and actively analyze data and customer feedback
Requirements
- Identify opportunities for audience development for owned and operated products, focusing on target segments
- Ideate hypotheses, execute experiments, measure outcomes, and evangelize learnings across the product portfolio group
- Collaborate on developing product features that can incubate and retain nascent audiences
- Define key performance indicators for campaigns and actively analyze data and customer feedback
- Be a current 2-year MBA candidate at a top business school
- Have experience in product marketing, specifically with consumer-facing products
- Have examples of developing and executing experiments or campaigns that show a data-inspired strategy and analytics-influenced decision making
- Have an appreciation for baseball