About The Position

At ClickUp, the Growth Product Manager will build and own an AI-powered growth system that helps users move from signup to realizing value, adopting Brain², and becoming paying customers. This is a hands-on builder role focused on product systems rather than campaign or roadmap management. The role works closely with ClickUp’s founders, Product, Engineering, and Data to prototype, ship, and iterate quickly. ClickUp expects team members to use AI daily and evaluates AI fluency during hiring.

Requirements

  • At least 5 years of experience in growth, lifecycle, or growth product roles in self-serve SaaS, with measurable activation, retention, or monetization results.
  • Proven experience optimizing onboarding and activation funnels and working closely with Product to ship changes to the core experience, not only messaging.
  • Hands-on experience building AI systems that generate user-level content beyond templated personalization or segment routing.
  • Hands-on experience building systems that recursively learn from performance data and adapt without manual rework.
  • Technical fluency connecting behavioral data, AI decisioning, content generation, and delivery into a working system.
  • Strong experimentation and product judgment.
  • Comfort operating as an individual contributor with high ownership and little process.

Responsibilities

  • Own the post-signup journey across onboarding, activation, retention, and paid conversion, connecting in-product experiences, in-app guidance, and lifecycle email.
  • Identify drop-off points in onboarding and activation funnels and partner with Product to ship improvements.
  • Build AI systems that generate content for individual users based on their intent, workspace context, and product behavior.
  • Build recursive learning loops that measure outcomes, learn what works, and improve future content and decisions, with humans reviewing and steering the system.
  • Drive paywall, upgrade, promotional, and anti-churn experiences that reflect real value rather than short-term pressure.
  • Partner with founders, Product, Engineering, and Data to prototype, ship, and iterate quickly.
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