Growth Product Manager - Remote

Replika•Lisbon, EMEA

17h•Remote

About The Position

Replika is hiring a hands-on, experiment-driven Growth Product Manager to drive exponential growth by increasing predicted revenue per app install and web-funnel visitor. The role primarily focuses on monetization, including paywalls, offers, pricing, packaging, retention, activation, trial mechanics, and subscription flows. The manager owns the revenue-per-install metric and identifies opportunities through data, runs experiments, and scales or stops changes based on results. The position involves collaborating directly with product, engineering, the CEO, and go-to-market teams, including user acquisition, web, brand, and data. The role is focused on executing and measuring experiments rather than serving as a broad product strategy position. It is fully remote and requires the ability to work CET hours.

Requirements

A product career focused primarily on monetization, with a track record in making consumer products earn more per user.
Demonstrated ownership of monetization metrics such as ARPU, LTV, conversion, or trial-to-paid, with evidence of results and how they were achieved.
At least one original monetization idea developed from first principles.
Habitual experience designing and evaluating A/B tests and making ship-or-kill decisions based on results.
Strong analytical skills, including independently pulling and checking data and sizing audiences before writing specifications.
Ability to execute quickly from idea through specification, launch, and measurement.
Existing use of AI tools for research, specifications, analysis, or day-to-day productivity.
Ability to take a position early and express it in concise, clear writing.
Fluent English and ability to write specifications that do not require rewriting.

Nice To Haves

Experience monetizing a B2C subscription app, especially one whose value is difficult to explain in a single line.
Deep familiarity with mobile monetization and experimentation tools and systems, such as paywall and pricing tools, Amplitude, attribution/MMP setup, feature flags, and server-side testing.
Experience with AI-native products or emotionally engaging consumer apps in social, communication, relationship, or entertainment categories.
Experience with web-to-app funnels, beyond in-app monetization.
Experience as an early or sole monetization owner who established a testing process.

Responsibilities

Own and improve predicted revenue per app install and per web-funnel visitor.
Run monetization experiments end to end, including tests of paywall placement and design, pricing, packaging, offers, trial mechanics, and subscription flows.
Use established monetization patterns and playbooks to form hypotheses and design experiments.
Address activation or retention when data indicates that doing so is the fastest path to increased revenue, while keeping monetization as the primary focus.
Maintain a steady pipeline of live and upcoming tests; size opportunities before specification and prioritize by expected revenue impact.
Write concise specifications that describe triggers, A/B testing, and decision criteria so engineering can implement them clearly.
Document experiment hypotheses and outcomes, and communicate promptly when results disprove an assumption.
Partner with go-to-market teams, including user acquisition and web, and share monetization insights that can inform acquisition and pricing.
Work directly with product, engineering, and the CEO during idea development and execution.