Growth Product Manager, Web & Acquisition

Axial•New York, NY

5d•$200,000 - $240,000•Hybrid

About The Position

Axial is seeking a Growth Product Manager to own the company's website products and broader digital growth roadmap. This includes managing the website, free tools, data products, and demand generation experiences. The role is an individual contributor position with significant ownership, broad cross-functional exposure, and responsibility for strategy, execution, and measurement. The Growth team at Axial focuses on inbound, organic demand generation through SEO, AEO, website conversion optimization, free tools, content marketing, and product-led growth strategies. This role will shape a significant portion of Axial's growth engine, balancing strategic bets with incremental optimizations.

Requirements

6 - 10 years of professional experience, including 4+ years in relevant roles at high-growth technology companies.
Evidence of meaningful contributions to demand generation, including experience shipping web products that increased traffic, conversion, or other measurable growth outcomes.
Comfort using AI tools to accelerate your own output.
Strong written communication and consistently high-quality deliverables.
A track record of clean cross-functional execution, with engineers and designers who loved working with you.
Analytical fluency: ability to read a dashboard, diagnose a trend, and design a measurement framework.

Nice To Haves

Domain knowledge in M&A, private equity, or financial services.
Experience serving business owners, investors, or other sophisticated professional audiences.

Responsibilities

Own growth across three core outcomes: total qualified leads, business owner acquisition, and buyer acquisition, measured by audience expansion, qualified leads, new member growth, and the reach/utility of Axial’s proprietary market intelligence.
Own the end-to-end execution of Axial’s website and growth product roadmap, from scoping and coordination through QA and launch.
Drive organic traffic and conversion through SEO, AEO, and on-page optimization across programmatic and editorial experiences.
Establish clear measurement plans for experiments and releases, defining success upfront, monitoring performance, and diagnosing results. Maintain a recurring analytics practice and use insights to shape future priorities.
Develop a clear point of view on Axial’s most important growth opportunities and translate it into focused quarterly roadmaps, balancing high-conviction bets with incremental optimizations.
Use AI-assisted development tools to independently prototype, build, and launch pages, tools, experiments, and lightweight features, applying AI across various aspects of output to improve quality and velocity.
Own the tools, platforms, and AI infrastructure powering growth work, including analytics, experimentation, SEO tooling, and AI-assisted development, managing freelancers, consultants, and service providers.
Serve as the connective tissue across design, growth engineering, and content, ensuring alignment, stakeholder communication, and timely execution.