Senior Product Manager, Web Experience & Growth

Bentley Systems•Templeton, MA

2d•Hybrid

About The Position

We are seeking a highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth to treat our corporate B2B website as a core revenue-generating product. Reporting directly to the Director of Digital Growth and Web Conversion, you will own the overarching product vision, strategic roadmap, and platform health of our digital footprint. You will manage the platform's core technologies, currently built on the Optimizely ecosystem (Optimizely CMS and Web Experimentation), and serve as the critical bridge between marketing, design, and engineering. In this role, you won't just manage tickets; you will shape the future of our digital journey, partnering closely with the Conversion Rate Optimization (CRO) and Discoverability teams to ensure they have the flexible CMS components and testing infrastructure needed to build discoverable, high-converting digital experiences.

Requirements

8+ years in digital product management, with at least 3+ years specifically owning enterprise CMS and experimentation platforms.
Deep, hands-on experience managing Optimizely CMS (formerly Episerver) and Optimizely Web Experimentation.
Solid experience working in a B2B enterprise tech environment, understanding complex buying journeys, lead flow dynamics, and self-service purchasing behavior.
Proven experience in Product-Led Growth (PLG) or driving direct online sales. Must possess the commercial and business acumen to manage, protect, and optimize digital touchpoints supporting high transaction volumes.
Strong understanding of web architecture, API integrations, and front-end technologies (HTML, CSS, JavaScript/React). You don’t need to code, but you must be able to hold your own in technical architecture discussions.
Experience in Agile/Scrum frameworks and utilizing tools like Jira and Confluence to manage product delivery.
Exceptional communication skills with the ability to influence cross-functional teams, build consensus, and present confidently to C-level executives.

Responsibilities

Leverage a strong data foundation to conduct rigorous impact analyses and build business cases that dictate roadmap prioritization. Ensure every platform investment is directly tied to accelerating direct business and revenue through the .com footprint.
Define and execute the product roadmap for the corporate website, ensuring the platform architecture and feature set directly support our aggressive traffic and revenue growth targets.
Drive the strategy for building a scalable, reusable, and brand-compliant CMS block and template library (via Optimizely CMS) that empowers distributed marketers to rapidly launch pages and experiments without heavy engineering reliance.
Gather business requirements from key stakeholders (Product Marketing, Campaigns, Regional Teams) and prioritize the backlog based on commercial value, technical feasibility, and user impact.
Oversee platform architecture, performance (Core Web Vitals), and security, ensuring our web properties are fast and stable.
Act as the product owner for your dedicated engineering pod, writing clear user stories, setting acceptance criteria, and managing sprint cycles to deliver high-quality web features on time.
Actively seek opportunities to leverage AI within the product management lifecycle (e.g., using AI tools to streamline backlog management, generate technical specs, or optimize web performance testing) to help the engineering team "go fast."
Act as the primary technical partner to the CRO and Discoverability teams, ensuring the platform supports complex A/B tests, personalization campaigns, and technical SEO requirements.
Translate technical platform updates into clear business narratives and present roadmaps confidently to executive leadership to secure investment for platform evolution.
Collaborate with UX/UI designers on platform capabilities and partner deeply with web engineering to deliver high-quality code on time.
Confidently pitch product roadmaps and platform investments to executive leadership. Translate technical platform metrics into clear business narratives and "sell" the value of platform upgrades cross-functionally.