Growth Product Manager

Replika

1d•Remote

About The Position

Replika is seeking a Growth Product Manager to drive exponential growth by focusing on predicted revenue per user. This is a hands-on, experiment-driven role where you will own monetization metrics, including pricing, packaging, retention, and activation. You will work directly with product, engineering, and the CEO, shipping changes that impact millions of users within weeks. Collaboration with GTM teams (user acquisition, web, brand, data) is crucial as revenue per install is a shared number. This role is specifically for individuals with a strong background in monetization, not general product management.

Requirements

A product career spent mostly on monetization, with a primary focus on making consumer products earn more per user.
A proven track record of moving revenue metrics such as ARPU, LTV, conversion, and trial-to-paid.
At least one original monetization idea that was developed from first principles.
Habitual experimentation, with experience designing and reading A/B tests and making ship-or-kill decisions based on results.
Strong analytical instincts, comfortable using analytics tools to separate signal from noise.
Ability to ship ideas quickly from concept to measurement.
Experience using AI tools in work for research, specs, analysis, and daily tasks.
Fluent English, with the ability to write clear specifications.

Nice To Haves

Experience monetizing a B2C subscription app, especially one with complex value propositions.
Deep familiarity with a mobile monetization and experimentation stack (paywall and pricing tooling, Amplitude, attribution/MMP setup, feature flags, server-side testing).
Experience with AI-native products or emotionally engaging consumer apps in social, communication, relationship, or entertainment sectors.
Experience with web-to-app funnels, not just in-app monetization.
Experience as an early or sole monetization owner and building testing processes from scratch.

Responsibilities

Move predicted revenue per install and per web-funnel visitor.
Run monetization experiments end to end, including paywall placement and design, pricing, packaging, offers, trial mechanics, and subscription flows.
Start from a playbook, leveraging existing knowledge of what usually works in monetization.
Reach into activation or retention when the numbers indicate it's the fastest path to more revenue.
Keep a steady cadence of tests live, prioritizing by expected revenue impact.
Write clear specifications for engineering.
Partner with GTM teams (UA and web) to feed monetization signals back into acquisition and pricing strategies.
Work directly with product, engineering, and the CEO.