Growth Marketing Specialist

Kendra Scott•Austin, TX

About The Position

The Growth Marketing Specialist supports the planning, execution, and measurement of paid and owned marketing initiatives. This role partners closely with Paid Media, CRM, Creative, and Marketing Operations to translate campaign priorities into channel-ready assets, coordinate campaign workflows, analyze performance, and identify opportunities to improve creative effectiveness and execution. The ideal candidate combines strong project management skills with an interest in performance marketing, creative testing, and data-informed decision-making.

Requirements

2 to 4 years of experience in growth marketing, paid media, digital marketing, or marketing operations.
Strong written & verbal communication, organization, and attention to detail.
Experience coordinating multiple campaigns, deliverables, and deadlines in a fast-paced environment.
Familiarity with major digital marketing platforms, including CTV, Meta, Google Ads, TikTok, Pinterest, email, and SMS.
Proficiency in Microsoft Excel or Google Sheets.
Ability to work effectively across creative, media, analytics, and operations teams.

Nice To Haves

Experience in retail, e-commerce, or an agency environment.
Experience with Wrike and Airtable (campaign reporting tools & digital asset workflow tools).
Familiarity with creative testing, audience strategy, attribution, and campaign measurement.
Experience working with external agencies or platform partners.

Responsibilities

Coordinate paid and owned marketing campaigns from briefing through launch, ensuring assets, messaging, links, specifications, and timelines are accurate.
Translate business and campaign objectives into actionable, channel-specific creative briefs.
Manage creative requests and workflows in Wrike, proactively identifying risks, dependencies, and missed deadlines.
Partner with Paid Media, CRM, Creative, and Marketing Operations to ensure assets are optimized for platforms including CTV, Meta, TikTok, Google, Pinterest, email, and SMS.
Prepare paid media slides and present creative to internal teams on a regular basis across all campaigns.
Support campaign launches through asset organization, trafficking coordination, link validation, and campaign QA.
Monitor competitor activity, platform updates, consumer trends, and emerging marketing opportunities.
Improve campaign workflows, documentation, and cross-functional communication to increase speed and reduce execution errors.
Coordinate with agency and platform partners as needed to support campaign planning, execution, and follow-up.
Conduct routine campaign audits to identify delivery, tracking, creative, or landing-page issues.
Identify and bridge gaps between marketing operations and growth marketing, operationalizing and streamlining workflows where possible.
Work with Paid Media Lead to analyze creative performance, identify key learnings, and recommend future optimizations.