Growth Marketing Specialist (HubSpot & Web)

Servicepath

1d•$10,000 - $11,000•Remote

About The Position

servicePath™ is seeking a Growth & Marketing Specialist (HubSpot & Web) to join their remote team in Pakistan. This role is not traditional marketing; it requires someone deeply curious, self-driven, and technically fluent who can engineer HubSpot and leverage every market interface for lead generation and conversion. The ideal candidate has a passion for automation, data, and building effective systems. servicePath™ values leveraging AI to enhance performance, streamline tasks, increase efficiency, and maximize productivity.

Requirements

Minimum 2–4 years of hands-on HubSpot experience, including building and configuring the portal.
Multiple active HubSpot certifications (Marketing Software, CMS Hub, Revenue Operations, Email Marketing, or similar).
Proven experience owning a company website as a performance and lead generation asset.
Working knowledge of SEO principles and a genuine awareness of AEO.
Experience running LinkedIn campaigns or Google Ads.
Comfortable with Google Analytics: building views, reading traffic data, interpreting conversion performance.
Professional English written communication skills.

Nice To Haves

HubSpot certifications across 5 or more tracks, especially Operations Hub, CMS Hub, or Custom Reporting.
Experience working at a marketing agency or managing one as a client.
Demonstrated understanding of AEO and how to structure content for AI-driven discovery.
Experience in B2B SaaS or IT services marketing.
Familiarity with AI writing and automation tools as a genuine productivity multiplier.
Understanding of lead generation and nurture strategy in longer enterprise sales cycles.
Exposure to IT managed services, CPQ, or cloud computing.

Responsibilities

Configure and continuously optimize the HubSpot portal, including workflows, pipelines, forms, email sequences, lifecycle stages, and contact properties.
Build automated lead nurture journeys that move prospects through the funnel without manual intervention.
Manage HubSpot integrations with Google Analytics, LinkedIn, and Google Ads.
Own data hygiene, contact segmentation, and lead scoring to maintain a clean database.
Build dashboards and reports to surface campaign performance, funnel health, and pipeline drivers.
Own the servicePath website as a performance asset, focusing on landing pages, CTAs, messaging, and conversion optimization.
Work with modern web platforms and tools, including AI-assisted site building.
Publish and update content to support product launches, campaigns, and lead generation initiatives.
Monitor website performance via Google Analytics and act on data insights.
Develop and execute an Answer Engine Optimization (AEO) strategy to ensure content is surfaced by AI answer engines and large language models.
Conduct keyword research and implement on-page SEO strategies alongside AEO best practices.
Monitor organic and AI-driven visibility using Google Search Console and analytics tools.
Report on content and web strategy performance with clear recommendations.
Develop and maintain a content calendar for blogs, case studies, emails, and LinkedIn content.
Write and publish content that positions servicePath™ as a thought leader and is cite-worthy for AI answer engines.
Plan and execute campaigns for product launches, webinars, and industry events.
Create and manage LinkedIn campaigns targeting technology service providers and mid-sized to large enterprises.
Run and optimize Google Ads campaigns to drive targeted traffic and conversion.
Brief, manage, and hold accountable external agencies or freelancers for web, content, or paid media.
Determine when to build internally versus leverage external resources.
Use AI tools (Claude, ChatGPT, or similar) to accelerate content production, research, and marketing operations.
Stay current on AI developments relevant to marketing and proactively apply them.