Marketing Specialist, Growth & Digital

SprintRay • Los Angeles, CA

8d • $125,000 - $145,000 • Hybrid

About The Position

We are seeking a Marketing Specialist, Growth & Digital to help execute and grow a high-priority strategic initiative within SprintRay. This is a highly hands-on role for a marketer who is comfortable moving between digital campaigns, eCommerce, email and lifecycle marketing, customer acquisition, and digital and in-person events. You will personally build, launch, test, and optimize programs rather than simply managing agencies or directing others. You will also serve as the primary owner of our Shopify B2B portal, helping drive digital adoption, product discovery, and self-service purchasing across private dental practices, DSOs, and orthodontic clinics.

Requirements

• 4+ years of experience managing B2B ecommerce storefronts, online customer portals, digital commerce, or a related field.
• Minimum of 2 years of hands-on experience utilizing Shopify or Shopify Plus.
• Demonstrated success managing and optimizing ecommerce storefronts, digital customer journeys, or self-service purchasing experiences.
• Advanced proficiency with Shopify Admin, including collections, B2B company profiles, product tagging, merchandising, and promotions.
• Experience with web analytics tools such as Google Analytics 4 and using performance data to improve conversion and customer experience.
• Experience with email marketing, CRM, and marketing automation platforms such as HubSpot or similar.
• Strong fundamental understanding of SEO and paid channels and how they support an ecommerce funnel.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Deep understanding of B2B ecommerce, digital merchandising, customer journeys, and conversion optimization.
• Advanced working knowledge of Shopify or Shopify Plus, including collections, B2B company profiles, product tagging, merchandising, promotions, and ecommerce analytics.
• Hands-on experience with email marketing, lifecycle marketing, marketing automation, and CRM-driven segmentation.
• Strong analytical skills with experience measuring conversion rates, customer behavior, digital adoption, attribution, and ROI.
• Strong working knowledge of SEO, paid media, landing pages, and how digital acquisition channels feed an ecommerce funnel.
• Ability to operate at both strategic and execution levels, with strong attention to detail and ownership of day-to-day platform performance.
• Comfortable working through ambiguity, solving problems directly, and moving quickly without perfect information.
• Strong cross-functional communicator who can partner effectively with Marketing, Sales, IT, Operations, and senior leadership.

Nice To Haves

• Direct experience in dental, medical devices, orthodontics, dental supply, healthcare, or another technical product category.
• Familiarity with the purchasing habits of private dental practices, dental service organizations (DSOs), and orthodontic clinics.
• Hands-on Shopify B2B or Shopify Plus experience, including custom price lists, company profiles, payment terms, quick-order or bulk-reorder workflows.
• Experience building or scaling a B2B ecommerce or direct-to-customer business.
• Experience with HubSpot and Salesforce or similar CRM and marketing automation platforms.
• Experience supporting the launch of a new product, category, business line, or digital storefront.
• Experience working in a fast-moving, high-growth, entrepreneurial environment.

Responsibilities

• Lead daily operations of our Shopify B2B storefront, ensuring accurate clinical product merchandising, optimized search functionality, and seamless user experiences for busy dental practitioners.
• Streamline buying workflows tailored to clinical procurement, utilizing Shopify B2B features to manage custom dental practice price lists, net payment terms, quick-order lists for high-volume consumables, and simple bulk reordering processes.
• Analyze platform data and Shopify analytics to identify drop-off points in the funnel, continuously improving conversion rates and user adoption across private practices and dental accounts.
• Own merchandising, product pages, promotions, checkout conversion, and the end-to-end digital customer journey.
• Use customer behavior and analytics to improve conversion, repeat purchase, and overall customer value.
• Collaborate with Global Digital Marketing to align platform activities with overarching digital media strategies, creating optimized Shopify landing pages, collections, and promotions to support external paid campaigns.
• Develop and deploy targeted email marketing, automated reorder reminders for dental consumables, and lifecycle nurture sequences aimed at driving recurring digital revenue from existing dental accounts.
• Coordinate catalog updates and new dental device launches on Shopify, ensuring clinical technical sheets, regulatory documentation, and instructional product videos are accessible to practitioners.
• Support SEO and SEM strategy to capture demand while continuously improving conversion through analytics and conversion rate optimization.
• Run disciplined tests across messaging, offers, audiences, landing pages, and digital experiences to improve conversion and acquisition efficiency.
• Partner with Dental Field Sales Reps to drive digital portal adoption, equipping sales teams with Shopify analytics to identify accounts that can transition to friction-free, self-service purchasing.
• Partner with Sales and commercial teams to ensure strong lead flow, follow-up, digital adoption, and conversion to revenue.
• Interface with IT and Operations to ensure smooth data flows between Shopify, inventory management systems, and backend ERP/CRM software.
• Ensure strict adherence of all digital storefront content, product claims, and clinical documentation to medical device regulatory guidelines and healthcare industry compliance.
• Establish clear reporting for digital adoption, acquisition, conversion, ecommerce performance, repeat purchase, retention, and ROI.
• Use data to identify where customers drop off, where to invest, what to improve, and what to test next.
• Translate insights into action and maintain clear accountability for ecommerce performance and business outcomes.
• Stay current on Shopify, CMS, ecommerce, analytics, automation, AI-enabled tools, and digital workflows that improve speed and performance.
• Support the planning and execution of digital and in-person events, including product launches, customer events, webinars, trade shows, educational programs, and other brand experiences.
• Own the digital marketing surrounding events, including landing pages, registration journeys, email campaigns, social promotion, audience targeting, and post-event follow-up.
• Partner cross-functionally to ensure events are executed smoothly and connected to broader marketing and commercial goals.
• Develop campaigns that turn event engagement into measurable outcomes, including leads, customer adoption, pipeline, and revenue.
• Track event performance and use attendee and engagement data to improve future programs.
• Operate as a hands-on specialist who can personally execute across the core ecommerce and digital marketing stack.
• Work effectively with senior leadership and cross-functional partners while independently managing day-to-day priorities.
• Use SprintRay resources, contractors, freelancers, and outside partners selectively where they create real leverage.
• Help identify and scale the processes, tools, and capabilities needed as the ecommerce business grows.

Benefits

• SprintRay is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level