Digital Growth Specialist

Reliable Heating & Air • Kennesaw, GA

17h • Onsite

About The Position

We are seeking a curious and digitally savvy marketer passionate about driving growth across multiple US distinct brands for one of the nation’s fastest-growing home services businesses. This role will focus on the entire digital customer journey, from initial discovery to engagement, conversion, and ongoing connection. You will utilize paid and organic search, websites, email marketing, automation, AI, and emerging digital tools to generate leads, improve conversion rates, and enhance customer engagement. This is a hands-on position for a well-rounded digital marketer who enjoys analyzing data, identifying opportunities, and implementing solutions. The position is 100% on-site at our Kennesaw, GA Headquarters.

Requirements

• 3–5 years of hands-on digital or performance marketing experience.
• Strong paid search experience.
• Working knowledge of SEO, website conversion, and lead generation.
• Familiarity with GA4, Google Tag Manager, Looker Studio, and tools such as SEMrush/Ahrefs.
• Comfortable using tools such as Zapier, AI platforms, and emerging digital technology.
• Strong analytical skills and experience managing budgets and performance across multiple campaigns or markets.
• Working knowledge of CMS platforms and basic HTML/CSS.
• Strong communicator who can work with business leaders, internal teams, agencies, and vendors.
• Self-starter who can manage multiple priorities, identify opportunities, and turn ideas into execution.

Nice To Haves

• Experience with email marketing, lifecycle campaigns, CRM, or marketing automation preferred.

Responsibilities

• Manage paid search, SEO, local search, and emerging search visibility across multiple brands and markets.
• Manage campaign structure, budgets, targeting, and optimization to maximize qualified demand, market visibility, and business return.
• Monitor search trends, competitors, and AI/LLM visibility, acting on meaningful opportunities.
• Improve websites and landing pages to generate more calls, leads, and booked appointments.
• Identify friction points in forms, online scheduling, offers, and other conversion points.
• Work with web and marketing partners to implement and measure website improvements.
• Build email and digital journeys for lead follow-up, reactivation, maintenance, replacement, and cross-sell.
• Utilize customer data and segmentation to improve relevance and response in email campaigns.
• Build scalable lead follow-up and recovery systems using CRM tools, Zapier, automation, and AI-assisted response.
• Track performance from traffic through leads, bookings, and revenue.
• Manage digital budgets and pacing across brands and markets.
• Evaluate performance based on overall business impact, not isolated platform metrics.
• Prioritize initiatives most likely to create meaningful incremental growth.
• Build strong relationships with General Managers and local teams to understand market and business needs.
• Collaborate across marketing, operations, call center, web, and other internal teams to improve the customer journey.
• Leverage agencies and outside partners for additional expertise or execution support.
• Build scalable and repeatable solutions that minimize manual management.
• Evaluate new digital tools, platforms, automation, and AI capabilities to improve marketing performance or customer experience.
• Build scalable and repeatable processes and solutions capable of operating effectively without unnecessary manual intervention.
• Connect systems and remove gaps in the customer journey by working across marketing, operations, call center, web, and external partners.

Benefits

• Conditional offer of employment is subject to successful completion of a background check, drug screen, and motor vehicle record review (as applicable).
• Equal opportunity employer, celebrating diversity and creating an inclusive environment for all employees.
• Does not discriminate in employment practices based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, pregnancy or related condition, marital status, military or veteran status or any other basis protected by federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed