Director, Web & Digital Growth

OneTrust•San Francisco, CA

1d•Hybrid

About The Position

OneTrust is seeking a Director, Web & Digital Growth to join their Growth Marketing team. This leader will be responsible for owning and scaling the company's global digital growth system, encompassing web, SEO/AEO, paid media, conversion optimization, personalization, and digital analytics. The role involves translating company and go-to-market priorities into a measurable digital roadmap aimed at increasing qualified demand, improving conversion efficiency, enhancing discoverability across search engines (including AI-powered search), and linking digital engagement to pipeline and revenue outcomes. The position requires integrating specialized teams around shared objectives, common performance metrics, clear decision-making rights, and a consistent operating rhythm. The ideal candidate will possess strategic judgment, analytical rigor, strong people leadership skills, and the ability to drive progress across various departments including Web Development, Marketing Operations, Global Campaigns, Content, Product Marketing, Brand, Field Marketing, ABM, and Sales.

Requirements

12+ years in digital marketing, website strategy, or digital experience leadership
Senior experience leading integrated digital growth across web, paid media, SEO/AEO, conversion optimization, analytics, or adjacent B2B SaaS functions.
Understanding of how search, content, web experience, paid activation, audience strategy, and measurement work together across the buying journey.
Experience leading through organizational silos and establishing shared priorities and decision rights without slowing execution.
Ability to move between executive strategy and operating detail, including budget scenarios, roadmap tradeoffs, experiment design, measurement quality, and stakeholder alignment.
Experience building or reshaping teams, developing functional leaders, and creating scalable operating processes.
Understanding of B2B enterprise buying groups, regional growth, localization, sales alignment, and pipeline economics.
Experience operating with headless CMS platforms; hands-on experience with CMS migration preferred.

Responsibilities

Define and execute OneTrust’s global digital growth strategy across web, SEO/AEO, paid search, paid social, display, video, audience activation, conversion optimization, personalization, and digital analytics.
Own the integrated digital roadmap and prioritization framework, aligning resources and investment to pipeline, demand generation, regional growth, priority solutions, ICPs, buying groups, and business outcomes.
Lead web as a measurable growth engine: improve high-intent journeys, landing pages, solution and persona experiences, offer strategy, forms, CTAs, routing, next-best actions, and paths from discovery to qualified conversion.
Establish the operating model that connects paid media, web experience, SEO/AEO, content, campaign strategy, regional execution, analytics, and downstream sales progression.
Set the strategy for experimentation, conversion rate optimization, and personalization, beginning with priority high-intent journeys and scaling based on demonstrated business ROI.
Own budget allocation, pacing, forecasting, investment scenarios, agency strategy, and in-market optimization across the digital portfolio.
Establish a unified performance framework connecting traffic, engagement, high-intent conversion, MQL, SQL, SQO, pipeline, revenue, efficiency, and return on investment.
Partner with Marketing Operations, Reporting & Analytics, Web Operations to improve attribution, UTM governance, pixel and tag quality, lead routing, funnel definitions, dashboard usability, and reporting speed.
Build a recurring operating cadence for digital performance reviews, roadmap decisions, experiment readouts, budget shifts, issue escalation, and executive recommendations.
Represent Digital & Web Growth in company and marketing planning, technology evaluations, CMS and personalization decisions, campaign planning, regional prioritization, and cross-functional investment discussions.
Guide adoption of AI-enabled workflows that improve research, content scale, localization, experimentation, reporting, governance, and optimization while preserving brand, legal, data, and quality standards.
Monitor market, competitive, platform, and search-behavior changes to identify opportunities that strengthen OneTrust’s category position and qualified pipeline.