Director, Digital & Web Strategy

Zeno Group • Chicago, IL

16h

About The Position

Zeno Group is seeking a Director, Digital & Web Strategy to lead digital strategy engagements across websites, content, search, social media, and emerging AI-driven discovery. This role involves translating audience insights, digital behaviors, and performance data into strategies that enhance brand presence across the digital ecosystem. The ideal candidate is a strategic digital leader with curiosity, analytical thinking, and client counsel experience. This position offers the opportunity to lead complex engagements, mentor team members, and contribute to the evolution of Zeno's capabilities in web strategy, SEO, generative engine optimization (GEO), social media, and digital performance.

Requirements

• 6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment.
• 6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment.
• Experience leading digital strategy engagements across multiple areas such as website strategy, content strategy, SEO/search, social strategy, audience research or digital analytics.
• Strong ability to translate research, audience insights and performance data into clear strategies and client recommendations.
• Strong understanding of website and content strategy, including user journeys, content organization, digital experiences and optimization.
• Deep understanding of SEO, search behavior, organic visibility and the evolving digital discovery landscape.
• Familiarity with generative AI, AI-powered search and GEO, with the ability to help clients understand emerging opportunities and implications.
• Strong understanding of social media strategy, audience behavior, platform dynamics and content performance.
• Experience defining measurement approaches and using digital performance data to guide strategy and optimization.
• Strong client counseling, presentation and storytelling skills, with experience communicating complex digital concepts to senior stakeholders.
• Experience leading cross-functional workstreams and collaborating across strategy, design, analytics, creative and account teams.
• Experience mentoring and developing junior team members.
• Collaborative and adaptable leadership style with curiosity about emerging technologies and evolving audience behaviors.

Nice To Haves

• Experience with GA4, Google Search Console, SEMrush, Ahrefs or similar search and analytics platforms.
• Experience with social listening, audience intelligence or digital research platforms.
• Experience contributing to new business, organic client growth or digital capability development.
• Experience developing digital frameworks, methodologies, thought leadership or strategic points of view.

Responsibilities

• Lead integrated digital strategy engagements across websites, content, search, social media, and AI-powered discovery, connecting audience needs and digital behaviors with client business and communications objectives.
• Guide website, content, search, social, and competitive analyses, synthesizing complex findings into clear strategies and actionable recommendations for clients.
• Lead SEO and GEO strategies that strengthen brand visibility across traditional and AI-powered search experiences, including search behavior, organic visibility, content authority, citations, and competitive positioning.
• Develop website and content strategies spanning audience needs, user journeys, information and content priorities, channel roles, and optimization roadmaps.
• Guide social and audience strategies informed by platform dynamics, cultural behaviors, content performance, and evolving ways people discover and engage with brands.
• Partner with analytics teams to define success measures, interpret digital performance, and translate data into recommendations that improve digital experiences and program effectiveness.
• Serve as a trusted digital advisor to clients, leading strategic discussions, presenting recommendations, and helping stakeholders navigate evolving digital behaviors, technologies, and opportunities.
• Mentor and develop junior strategists while partnering across design, analytics, creative, digital, and account teams to deliver integrated client solutions.
• Identify opportunities to expand client engagements, contribute to new business, and help evolve Zeno's digital strategy capabilities, methodologies, and points of view.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Prescription plans
• Short-term disability
• Long-term disability
• Paid subscription to Headspace
• Access to mental health providers and other services through a best-in-class employee assistance program
• Generous vacation
• Paid holidays
• Self-care time
• 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• Monthly allowance for ZenoFit program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed