Senior Director, Web & Digital Marketing
About The Position
BigPanda is seeking a Senior Director of Web & Digital Marketing to define and lead its digital strategy. This senior leadership role is for an individual contributor who has experience building and scaling digital marketing functions in B2B SaaS, with a strong understanding of AI's impact on buyer behavior. The role involves setting strategy, driving execution, and reporting results to senior leadership, primarily working through agencies and contractors. The ideal candidate possesses strategic thinking, operational agility, exceptional communication skills, and the ability to influence and drive impact without a large internal team.
Requirements
- 12+ years in digital marketing with demonstrated, senior ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization in B2B SaaS.
- Proven experience leading a full website redesign end-to-end – from business case through launch – with a strong eye for design and digital experience.
- A genuine, forward-looking point of view on AEO, GEO, and AI-generated search.
- A keen eye for design – able to direct agency and creative partners with confidence and a clear aesthetic point of view.
- Performance marketing discipline with strong accountability for pipeline contribution and ROI.
- Experience owning website security posture and GDPR/consent compliance across multiple regions.
- Fluency with modern MarTech ecosystems and AI-assisted web development tools.
- A track record of building and managing high-performing agency ecosystems as a primary execution model.
- Strong communication skills – able to translate complex digital strategy into clear, compelling narratives for senior leadership.
Responsibilities
- Own BigPanda's position in search, including SEO, AEO, and GEO strategies, adapting to AI-driven search and answer engines.
- Define and build the content and technical infrastructure to improve search visibility.
- Own the BigPanda website as a business asset, responsible for its performance, design, evolution, and pipeline contribution.
- Lead website redesigns, manage the ongoing roadmap, and continuously optimize the site for conversion.
- Set and own the paid media strategy with a performance marketing discipline, focusing on pipeline contribution, ROI, and spend efficiency.
- Ensure BigPanda's digital infrastructure is secure, compliant (GDPR), and integrated, managing website security posture and MarTech stack integration.
- Own web analytics, build reporting infrastructure for leadership visibility into traffic, conversion, and pipeline, and provide data-driven insights and recommendations.
- Build and lead a high-performing external ecosystem of agencies, SEO partners, developers, and translation vendors.
Benefits
- Competitive equity
- Remote-first environment
- Unlimited PTO
- Twelve (12) paid holidays throughout the year
- Comprehensive health benefits
- #PandaParent support (Financial assistance for fertility, adoption, and surrogacy expenses, plus paid leave for parents)
- Financial planning services
- Employee learning & development budget
- Values-based recognition (quarterly and annually)
- Social community & ERG programs
- Dog friendly office
- Lunches provided in office
- Flexible work environment
- Work-from-home stipend
- Values-based culture
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
