Senior Director, Digital Marketing

BIBIBOP•Columbus, OH

3d•Onsite

About The Position

BIBIBOP Asian Grill, an award-winning, 80+ unit Korean-inspired fast casual concept and part of the GOSH Enterprises family of brands, is seeking a leader to build a world-class digital sales machine. This role is responsible for leading all digital marketing initiatives across paid, earned, and owned channels, with a clear focus on growing sales and acquiring new customers. The Senior Director will also oversee the performance and optimization of our e-commerce platforms (desktop and app), manage third-party delivery partnerships, and negotiate contracts with digital vendors to maximize performance and efficiency.

Requirements

7–10 years of progressive experience in digital marketing for an omni-channel merchant, retailer, or QSR brand.
Proven track record of driving digital sales and e-commerce growth through paid, earned, and owned channels.
Experience managing loyalty platforms, CRM, and reputation management programs.
Strong understanding of media planning and buying, including search, paid social, streaming, and display.
Experience with third-party delivery platforms and vendor contract negotiation.
Demonstrated success in setting, tracking, and exceeding KPIs.
Excellent leadership, communication, and people management skills.
Analytical mindset with the ability to translate data into insights and action.
Visionary thinker who can architect a scalable digital sales engine.

Responsibilities

Own and grow digital sales across channels by leveraging paid, earned, and owned media.
Develop and execute integrated campaigns that drive awareness, traffic, and sales.
Build new customer acquisition strategies that scale profitably.
Manage and optimize BIBIBOP e-commerce platforms (desktop and mobile app) to ensure seamless guest experience, increased conversion, and sales growth.
Partner with IT and Operations to implement improvements and enhancements that drive performance.
Oversee relationships with third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub), ensuring alignment on promotions, guest experience, and ROI.
Negotiate contracts with delivery partners and digital vendors to achieve favorable terms and maximize value.
Manage digital vendor ecosystem (media partners, loyalty platforms, CRM tools, reputation management providers, etc.).
Establish clear KPIs for digital marketing and e-commerce effectiveness; hold the team accountable for results.
Continuously analyze performance data, identifying opportunities to optimize spend and improve ROI.
Partner with cross-functional teams (Creative, Operations, Finance, IT) to ensure digital efforts align with overall business objectives.
Lead, mentor, and grow a digital marketing team to execute at the highest level.
Foster collaboration, innovation, and accountability within the department.
Develop talent and build capabilities to keep BIBIBOP on the cutting edge of digital marketing.