Director, Digital Fan Growth
About The Position
The Director of Digital Fan Growth is responsible for developing and executing strategies to drive new fans into the team’s data ecosystem as well as deepening relationships and driving business outcomes from existing fans through targeted, automated and connected digital fan journey campaigns across email, SMS, website, app and paid media. This role sits at the intersection of business intelligence, fan data platforms, paid media and marketing technology, ensuring every campaign is coordinated, data-driven, and optimized across the full fan journey. This individual will own campaign execution and end-to-end platform orchestration to deliver timely, personalized and relevant digital communications to our fans. This role will manage people and collaborate closely with Ticket Sales, Partnerships, Brand Marketing & Content, Community Engagement and Business Intelligence & Operations to deliver measurable business results across the organization. The ideal candidate combines strategic leadership with hands-on execution and thrives in a fast-paced, high-performance sports and entertainment environment.
Requirements
- Bachelor’s degree in business, marketing, communications, or related experience
- Minimum of 5 years of lifecycle/performance marketing, digital advertising or related experience is preferred
- Demonstrated expertise using marketing technology platforms, particularly Salesforce Marketing Cloud preferred
- Past management experience preferred
- Proven success in executing targeted, automated and multi-channel digital campaigns that drive sales, build customer loyalty, and generate strong ROI
- Knowledge of performance marketing channels such as Meta, Google Ads, Connected TV, Paid Search, LinkedIn, SMS, and website is preferred
- Exceptional attention to detail and advanced writing/communication skills including written, verbal, presentation, and interpersonal
- Proven ability to lead and complete complex projects from start to finish
- Strong sense for creative design and adherence to brand guidelines
- Excellent project management, organization, and problem-solving skills
- Proficient understanding of both the creative and data-driven elements of a marketing campaign
- Self-starter who thrives in a fast-paced environment
- Ability to work flexible hours, including evening, weekends, and holidays, as needed
Responsibilities
- Develop and manage the organization’s direct-to-fan communications calendar across email (Salesforce Marketing Cloud), SMS, mobile app, website, paid advertising, arena, and broadcast channels
- Collaborate cross-functionally to support campaign requests by providing recommendations on audience targeting, platform mix, automations and KPI tracking
- Lead end-to-end campaign execution, including ideation, creative requests, copywriting, audience segmentation, channel distribution planning, timelines, and reporting
- Identify new opportunities for audience growth, customer acquisition, and digital innovation
- Draft, review, and deploy direct-to-consumer communications to ensure messaging, creative, audiences, formatting, and tone align with brand guidelines
- Oversee request management of graphics, video, and website assets used for direct-to-fan marketing campaigns
- Monitor campaign KPIs and contribute insights that improve engagement, conversion, retention, and return on ad spend (ROAS)
- Manage the operations of multi-channel campaign automations with support from Vice President and the Business Intelligence team
- Support digital fan growth initiatives intended to increase engagement, sales, lead acquisitions, buyer retention, and return on ad spend
- Contribute to strategic initiatives and special projects assigned by the Vice President of Business Strategy & Operations
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What This Job Offers
Job Type
Full-time
Career Level
Director
