Digital Growth Analyst

Internova Travel Group•Remote,

4d•$58,114 - $95,342•Remote

About The Position

Travel Leaders Network is seeking a Digital Growth Analyst to lead data and analytics efforts, guiding the company through digital and website strategy, development, and user experience. This role will bridge the gap between Marketing, Technology, Creative, and External Partners. The analyst will manage daily data and analytics tasks, oversee website performance and optimization, conduct A/B testing, provide guidance on UX/UI design, and manage Google Ad performance.

Requirements

Bachelor’s Degree in quantitative fields, data science, analytics, marketing, web design, UX/UI
7+ years experience in digital marketing web analytics or related field
Exceptional ability to analyze data, identify trends, determine actionable insights
Excellent verbal and written communication skills with proven ability to present complex data in clear and persuasive manner to stakeholders at all levels
Strong organization skills with ability to manage multiple projects simultaneously in a fast-paced environment
Experience with web analytics platforms (Google Analytics/GA4 required, others a plus)
Proven experience with A/B/multivariate testing tools and methodology (Optimizely, VWO, Google Optimize successor, etc..)
Solid understanding of UX/UI principles and how they effect performance and conversion
Knowledge of media buying strategies and tactics including the optimization of paid media spends across various channels
Hands-on experience managing Google Ads campaigns
Experience with other paid digital channels (Meta Ads, Programmatic, etc..) is a plus

Responsibilities

Monitor day-to-day website analytics, traffic and performance metrics to identify anomalies, drop-offs, emerging issues as well as spot trends
Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing and consumer behavior
Troubleshoot website performance and functionality, collaborating with dev, design, digital through set-up and management of A/B testing
Guide the team through UI/UX design, create high-fidelity wireframes and prototypes leveraging user data and analytics to inform design choices
Guide the integration of SEO/AEO/GEO across digital strategies, partnering closely with media, content and technology teams
Lead Content Optimization strategies on .com to ensure we are attracting quality traffic and leads for our network
Oversee day-to-day paid search and digital efforts
Innovate and improve our data strategy
Stay actively informed about industry changes like AEO, GEO, SGE, multimodal search, structured data and emerging platform capabilities
Explore practical AI applications for consumer insight analysist, content creation, personalization and workflow efficiency
Support the team in training our network of advisors both in-person, on webinars, through newsletter communication etc… on how small business owners can better utilize data, understand trends and tap into the everchanging space in .com to keep-up with things like AI, SEO/GEO/AEO, etc… by providing guidance on how they can integrate these things into their business
Ability to assist the team across a variety of Social Media Programs such as Creator Circle, Social Lab, Social Share Pro and other social efforts as needed
Be the leading force in keeping up with changes, trends and other items that may be an issue or opportunity to improve .com performance