Lead, Digital Customer Growth

AT&T•Atlanta, GA

1d•$128,400 - $215,800•Onsite

About The Position

As an SEO & AEO/GEO Manager supporting AT&T Business, you will help shape how prospective business customers discover, understand, and engage with AT&T across traditional search engines and emerging AI-driven discovery experiences. You will own and advance SEO strategies across key areas of the AT&T Business digital ecosystem, using search data, technical analysis, competitive intelligence, and customer behavior to identify opportunities for growth. This role requires someone who can move comfortably between strategy and execution. A great candidate will feel at home developing recommendations, digging into data, diagnosing technical issues, building business cases, and collaborating with partners to bring improvements to market. You will work within a cross-functional environment and serve as a trusted search expert for marketing, product, technology, content, analytics, and leadership teams.

Requirements

5+ years of professional experience in SEO, organic search, digital marketing, or a closely related field.
Strong understanding of technical SEO, on-page SEO, content optimization, keyword research, search intent, and competitive analysis.
Experience using enterprise SEO, analytics, webmaster, or search intelligence platforms.
Strong analytical skills with the ability to translate complex data into clear insights and recommendations.
Demonstrated ability to diagnose SEO opportunities and develop actionable solutions.
Experience working with cross-functional partners such as developers, product managers, content teams, UX teams, analytics teams, and marketers.
Strong written and verbal communication skills, including the ability to explain technical or analytical concepts to non-technical audiences.
Ability to independently manage multiple priorities and drive initiatives from analysis through implementation and measurement.

Nice To Haves

Experience supporting SEO for a large enterprise, complex website, B2B organization, telecommunications company, technology company, or similarly sophisticated digital environment.
Experience with platforms such as Google Search Console, Bing Webmaster Tools, Adobe Analytics, Ahrefs, SEMrush, BrightEdge, Botify, Screaming Frog, or comparable tools.
Working knowledge of HTML, CSS, JavaScript, structured data, modern web frameworks, and web development principles.
Experience working with large-scale websites, complex information architectures, migrations, redesigns, or enterprise content management systems.
Experience developing dashboards, measurement frameworks, forecasts, or business cases for organic search initiatives.
Familiarity with emerging search experiences, generative AI, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), large language models, and AI-driven discovery.
Experience using automation, data analysis, or AI tools to accelerate SEO research, analysis, or execution.
B2B marketing or lead-generation experience.

Responsibilities

Develop and execute SEO (and emerging AI) strategies designed to increase qualified organic visibility, traffic, engagement, and business outcomes across AT&T Business digital properties.
Own SEO & AEO/GEO performance for assigned products, customer journeys, content areas, or business priorities.
Conduct keyword, topic, audience, competitive, and search landscape research to identify new growth opportunities.
Translate search demand and customer behavior into actionable recommendations for content, product, UX, and digital experiences.
Perform technical SEO analysis across areas such as crawling, indexing, rendering, site architecture, internal linking, structured data, canonicalization, redirects, XML sitemaps, page performance, and JavaScript-driven experiences.
Partner with developers, product managers, and technology teams to define requirements, troubleshoot issues, prioritize technical improvements, and validate implementations.
Develop and optimize content strategies based on search intent, customer needs, competitive gaps, and business priorities.
Partner with content and marketing teams to improve existing experiences and identify opportunities for new content.
Monitor organic search performance and communicate trends, opportunities, risks, and recommended actions to stakeholders.
Develop reporting and analysis that connect SEO performance to meaningful customer and business outcomes.
Evaluate the impact of algorithm changes, SERP evolution, competitor activity, and changes in customer search behavior.
Help advance AT&T's approach to emerging AI-powered search and answer experiences, including generative search, answer engines, AI assistants, and citation-based discovery.
Identify opportunities to improve how AT&T Business information is understood, surfaced, and represented across both traditional and AI-powered search environments.
Collaborate across marketing, analytics, product, UX, technology, development, communications, and other teams to embed search best practices into digital planning and execution.
Manage multiple initiatives simultaneously, balancing near-term performance opportunities with longer-term strategic priorities.
Serve as an SEO subject-matter expert and advocate for organic search throughout the organization.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone