Growth Marketing Specialist

TLN

3d • Remote

About The Position

This isn’t a fully built marketing engine – it’s an opportunity to create one. We’re looking for someone who’s comfortable starting from a blank slate, building momentum quickly, and figuring out what drives results through action. That could mean launching LinkedIn outreach, reconnecting with existing contacts, or running simple email campaigns and then iterating based on what works. You won’t be handed a rigid playbook or large ad budgets. Instead, you’ll be expected to make smart bets, test quickly, and build on what works. This isn’t about random experimentation, it’s about applying judgement, learning fast, and improving continuously. This is a hands-on role for someone who prefers getting work live over perfecting plans, and who is motivated by solving real problems, not building slide decks. There is strong leadership support, but day to day, you’ll own the function, driving activity, learning from results and shaping how growth marketing is done here. We’re not looking for someone to “support marketing”, we’re looking for someone to build and drive it.

Requirements

• 2+ years of experience in growth, demand generation, or B2B marketing
• Experience supporting or executing lead generation campaigns with measurable results
• Hands-on experience launching and running campaigns (e.g., email, LinkedIn, outreach)
• Power user of AI tools using them to accelerate execution, improve messaging and test ideas rapidly
• Comfortable working in an evolving environment without a fixed playbook
• Resourceful and proactive - able to move ideas forward with limited structure or budget
• Good instincts for testing ideas, learning quickly, and improving performance over time
• Takes ownership of work and follows through on execution
• Strong communication skills and a data-informed mindset

Nice To Haves

• Experience with ABM or targeted account campaigns
• Familiarity with CRM or marketing tools (e.g. Salesforce, HubSpot)
• Background in B2B, SaaS, services, or learning/education

Responsibilities

• Generate inbound and outbound-assisted leads for software and services
• Launch simple, effective campaigns quickly – no long planning cycles
• Test channels, double down on what works, and drop what doesn’t
• Launch direct outreach across LinkedIn, email, and existing networks
• Get campaigns live quickly – even if they’re simple – and improve over time
• Own messaging, targeting, follow-ups, and iteration
• Partner closely with sales on priority accounts
• Support targeted outreach and engagement strategies
• Align messaging and timing to drive real conversations and pipeline
• Track lead volume, quality, and sales acceptance
• Report clearly on what’s working, what isn’t and adjust quickly
• Focus on pipeline impact – not vanity metrics
• Own outcomes end-to-end – from idea to execution to results
• Work resourcefully, using contractors when needed (and approved)
• Make progress without waiting for perfect resources or conditions

Benefits

• Competitive salary: $60,000 - $75,000 CAD
• Remote-First Culture: Work from home with flexible daily hours
• Flexible Vacation: Take the time you need to recharge
• Comprehensive Health Plan: Full medical benefits starting within your first 3 months
• Healthcare Spending Account (HCSA): Extra tax-free dollars for your unique wellness needs
• Employee Assistance Program (EAP): Confidential 24/7 mental health and wellness support
• Stay Connected: $100 monthly stipend ($1200/year) for your phone and internet bills

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed