Growth & Marketing Operations Manager

Express Chipping Inc•Costa Rica, PR

2d•Remote

About The Position

TurFresh is looking for a hands-on Growth & Marketing Operations Manager to improve marketing performance across multiple markets. This role combines strategy, analytics, execution oversight and team coordination. You will connect paid media, SEO, local search, CRM, marketing automation, websites, lead handling, agencies and internal specialists into one accountable system. You will work closely with John and the President/General Manager, who will provide strategic guidance and feedback. You will be expected to turn that direction into clear plans, disciplined execution and measurable results. You should be analytical, commercially minded, organized, technically capable and comfortable moving between strategy and execution. You should naturally ask: What happened? Why did it happen? Was the work executed correctly? What should we do next?

Requirements

Approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation or digital marketing.
Strong candidates will have hands-on experience with several of the following: Google Ads / PPC, SEO and local SEO, Google Business Profiles, GA4 and Google Search Console, CRM and marketing automation, Lead routing and call tracking, Attribution and reporting, Conversion-rate optimization, Landing pages and websites, Agency management, Multi-market or local service businesses, Executive KPI reporting, SOP development, Team training or coaching.
Experience personally diagnosing and correcting marketing problems is especially valuable.
Analytical and commercially minded
Highly organized
Technically credible
Comfortable with accountability
Curious about why performance changes
Able to move between strategy and execution
Comfortable reviewing detailed work
Strong at prioritization
Clear with executives, vendors and teammates
Comfortable receiving direct feedback
Resourceful, dependable and coachable
Focused on outcomes rather than activity
Committed to high-quality work and continuous improvement
Enjoy building systems, improving performance and developing people while staying close enough to the work to know whether it is being done correctly.

Nice To Haves

Focus on brand strategy without owning performance
Create content as your main responsibility
Manage social media
Review dashboards without investigating the work
Delegate without understanding execution
Rely entirely on agencies
Avoid platform or implementation details
Resist feedback
Report metrics without owning results
Prioritize activity over business outcomes

Responsibilities

Marketing performance by market and channel
Weekly KPI reporting and executive communication
Lead volume, qualified leads, CPL, CAC, conversion and ROI
Paid-media agency performance
SEO, local SEO and Google Business Profile performance
Lead attribution, CRM and marketing automation
Website and landing-page conversion
Marketing priorities, projects and vendor deliverables
Coordination between Marketing, Sales and Operations
Marketing processes, SOPs and quality control
Track performance across paid search, organic search, local search, email/SMS, referrals and other channels.
Connect marketing activity to: Lead â†’ Contact â†’ Quote â†’ Sale â†’ Revenue
Investigate changes in lead volume, lead quality, cost, conversion, revenue and market performance. Determine whether problems come from strategy, execution, tracking, lead routing, follow-up, agencies or market conditions.
Translate data into clear recommendations, owners, action steps and success criteria.
Identify opportunities to increase profitable customer acquisition.
Evaluate: Market and channel performance, Budget allocation, Search and keyword opportunities, Landing pages, Local search, Lead reactivation, CRM and follow-up, New tests and growth initiatives
Work with John and the President/General Manager to prioritize opportunities and execute them effectively.
Provide practical direction to agencies, vendors and internal specialists.
Review and improve: Paid-search structure, targeting, bids, budgets and ad copy, Keywords and negative keywords, Landing pages and conversion paths, SEO and local-search execution, Google Business Profiles, CRM workflows and lead routing, Tracking and attribution, Website forms and calls, Marketing SOPs and quality-control processes
Set clear expectations for each agency or specialist, including: Objective, Strategy, Required work, KPI and target, Deliverable, Deadline, Result, Corrective action
Challenge vague explanations and distinguish between poor strategy, weak execution, tracking issues, lead-quality problems and sales follow-up problems.
Create structure around the marketing department.
Maintain: Priorities and project ownership, Due dates and reporting, KPI dashboards, Campaign calendars, Testing backlogs, Vendor deliverables, SOPs and training materials, Quality-control checklists, Open issues and follow-up items
Eliminate, automate, delegate or simplify low-value work.
Work with Sales to understand what happens after a lead is generated.
Use downstream results to evaluate targeting, messaging, qualification, routing, response time, follow-up and sales execution.
Work with specialists in: Paid media, SEO and local SEO, Google Business Profiles, Content, Email and SMS, Creative, Website, Marketing automation, Analytics and reporting
Evaluate the work, set direction, identify problems, coach others and hold people accountable.
Present recommendations, accept feedback, revise plans when appropriate and own the day-to-day marketing operating system.