Growth Marketing Manager

Crypto Banter

10d

About The Position

HIGHER! is a new business branch of Crypto Banter focused on helping individuals transform their lives through short, engaging challenges in areas like crypto, AI, and trading. We aim to build a community of motivated individuals who achieve success together. Currently in our early stages, we are experiencing rapid growth. Our initial challenge demonstrated the effectiveness of our model, and we are now expanding into new categories and with new hosts. As a new vertical, our primary focus is on acquiring users beyond the existing Crypto Banter audience, developing new challenges, and fostering a vibrant community.

Our core mission is to empower people to change their lives. Let's go HIGHER!

Role Overview:
We are seeking an analytical and data-driven Growth Marketing Manager to lead the performance and execution of our Meta Ads strategy. The primary responsibility will be to scale HIGHER! by expanding our reach beyond the current audience through expert management of end-to-end campaigns on Meta platforms. This role involves more than just budget management; it requires a creative strategist adept at warming up cold traffic via sophisticated funnels, from crafting attention-grabbing ads to driving final product conversions.

Requirements

• Meta Ads specialist: Possess deep, hands-on experience with Meta Ads Manager and a proven history of scaling paid spend for info-products, webinars, or digital challenges.
• Info-product mindset: Understand the narrative-driven approach to selling challenges or transformations, distinct from SaaS products, and know how to leverage urgency and value to increase sign-ups.
• Analytical and numbers-driven: Proficient in using analytics to inform all decisions and capable of identifying funnel inefficiencies before they impact profitability.
• Technical funnel builder: Comfortable using tools like Typeform, landing page builders, and CRM software to construct funnel infrastructure.
• Creative strategist: Ability to identify generic ads and expertise in briefing and refining high-performance creative that captures attention and drives conversions.
• Category experience: Prior experience with audiences and campaigns in finance, crypto, trading, e-products, or e-commerce.
• Direct communicator: Clear written and verbal communication skills in UK English, a proactive approach, and the ability to thrive in a lean, high-output team environment where results are owned.

Nice To Haves

• Understanding of search/SEO and Google campaigns
• Exchange experience
• Understanding of trading

Responsibilities

• Own the full-funnel architecture: Design and manage the entire user journey, from paid acquisition strategy to the channels and funnels supporting the challenge business. This includes building end-to-end campaigns, high-converting landing pages, and email sequences to guide leads to sign-up.
• Lead creative quality control: Take ownership of hooks, angles, and core performance copy. Ensure all ads are distinctive and effective by collaborating with designers and editors to align creative with the target audience's psychology.
• Drive performance and ROI: Be fully accountable for the commercial results of ad spend. Monitor metrics daily to ensure revenue generation over expenditure, adjusting budgets and funnel logic based on data.
• Set the audience strategy: Define the strategy for audience engagement. Identify new audience segments, implement warming strategies for the existing audience, and understand user behavior to optimize conversion through the funnel (e.g., using quizzes and commitment hooks).
• Execute lifecycle journeys: Ensure a smooth transition from Meta lead to challenge participant. Manage the tools and tracking necessary to maintain user engagement from the initial click through to the final product.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed