Growth Marketing Manager

Woven Care•Salt Lake City, UT

11d•$90,000 - $120,000•Hybrid

About The Position

The Growth Marketing Manager is a senior individual contributor role at Woven Care, focusing on the intersection of business development, community-building, and data-driven marketing. This position will be responsible for leading on-the-ground growth initiatives in the new Salt Lake City (SLC) market. The role involves partnering with the Director of Marketing and company leadership to develop a scalable playbook for future market launches, with a clear path to management as the team expands. The ideal candidate is motivated by increasing patient access to care, has a strong understanding of the Utah healthcare landscape or experience launching healthcare services in new markets, and is adept at building relationships with providers, community leaders, and executive stakeholders. They should be comfortable with cold outreach, data analysis, setting KPIs, and adjusting strategies based on performance. The role requires thriving in a fast-paced environment with low ego, high integrity, and a collaborative spirit.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered.
5–7+ years in growth marketing, business development, or market expansion — with at least 2 years in a healthcare setting.
Demonstrated experience building provider or referral networks in a clinical environment.
Proven track record developing high-value partnerships with healthcare systems, payers, or large institutions.
Experience managing both digital and traditional advertising campaigns with measurable results.
Strong analytical skills; proficiency with CRM tools (Salesforce, HubSpot) and marketing analytics platforms.
Excellent written and verbal communication skills, including comfort presenting to and cold-outreaching executives.
Understanding of HIPAA and healthcare marketing compliance requirements.

Nice To Haves

Deep roots in or strong familiarity with the Utah healthcare landscape.
Successfully launched healthcare services in new markets.
Familiarity with the Utah/SLC healthcare market is a strong plus.

Responsibilities

Build and maintain a referral network across pediatricians, PCPs, specialists, and school-based clinicians in SLC.
Conduct regular outreach and in-person visits to drive consistent patient referrals.
Equip and motivate clinical staff to engage in provider education and relationship-building.
Manage a structured outreach calendar and track referral pipeline metrics in CRM.
Cultivate relationships with community organizations, school districts, nonprofits, and parent networks.
Develop co-marketing initiatives and represent Woven Care at local events, health fairs, and community forums.
Lead high-level outreach to healthcare networks, regional/national insurers, and employer groups.
Build business cases for partnership opportunities, including ROI modeling.
Develop executive-ready presentations and performance reports.
Partner with the Director of Marketing to launch and optimize campaigns across Meta, Google, and other platforms.
Oversee traditional advertising (print, OOH, radio) and manage vendor relationships in the SLC market.
Track campaign performance against KPIs and report regularly on reach, CPA, and ROI.
Own caseload-filling efforts at new SLC clinic locations across all channels.
Help develop and refine a repeatable market launch playbook for future expansion.
Analyze market data and competitive dynamics to surface growth opportunities.
Set and report on clear growth targets for the SLC market.